BOSTON, MA--(Marketwire - October 6, 2009) - Just published research on workforce analytics
and reporting from
Aberdeen Group, a
Harte-Hanks Company (
NYSE:
HHS), shows that organizations with human
capital reporting and analytics capabilities in place are significantly
outperforming organizations without these capabilities. The research
report, "
Intelligent Human Capital Management: Workforce
Analytics Drives Profit and Performance," showed that organizations
utilizing analytics on average achieved a 4% improvement in both profit and
revenue per employee, plus an 11% year over year improvement in employee
performance. In comparison, those organizations not using analytics to
help make decisions about their workforce suffered a 1% drop in revenue and
a 5% reduction in profitability.
"Organizations today are looking to maintain better control over every
aspect of their business," said Mollie Lombardi, research analyst, Aberdeen
Group. "When they are able to utilize data to make better talent
decisions, companies today are able to deliver a better experience for
their customers and their employees." The key strategies identified include
integrating human capital data with data from elsewhere in the organization
to allow for scenario planning.
"Our research found that the top performing 20% of organizations saw as
much as an 11% improvement in profit per employee, and a 6% growth in
revenue per employee. Those leading organizations are much better at
providing line managers with usable data on the workforce -- 45% of
managers have immediate access to current HCM data on their team members at
their desks," said David White, senior research analyst, Aberdeen Group.
A complimentary copy of this report is made available due in part by the
following underwriters: SAP and IBM Cognos. To obtain a complimentary
copy of the report, visit Aberdeen's
http://www.aberdeen.com/link/sponsor.asp?cid=6149.
Visit
Research.Aberdeen.com for
additional access to complimentary
Human Capital and
Business Intelligence research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Mollie Lombardi
Aberdeen Harte-Hanks
(617) 854-5216
mollie.lombardi@aberdeen.com