Change of option exercise window and use of buyback shares

Change of option exercise window and use of buyback shares 

Unibet Group plc currently has 131,570 options that vest in November 2009.

In accordance with the rules of the share option plan, Unibet has extended the
life of these options from 15 November 2009 to 15 September, 2010 and replaced
the 15 day exercise window with four exercise windows of 15 days each. 

In accordance with the authority granted by shareholders at the Annual General
Meeting held on 25 April 2007, the Board has resolved that the shares/SDRs
repurchased between May and August 2007 may be used to facilitate the exercise
of share options that vest in November 2009. The company currently holds 297,900
of its own shares as a result of the buy-back programme.

For more information:
Inga Lundberg, Investor Relations +44 788 799 6116

About Unibet
Unibet was founded in 1997 and is an online gambling company listed on NASDAQ
OMX Nordic Exchange in Stockholm. Unibet is one of the largest privately-owned
gambling operators in the European market and provides services in 27 languages
through www.unibet.com. Today, Unibet has more than 3.6 million customers in
over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association in the UK and is certified by G4,
Global Gaming Guidance Group. 
In December 2007, Unibet acquired Maria Holdings, the largest online bingo
operator in the Nordic market and in April 2008 Scandinavia's largest trotting
community, Travnet.

More information about Unibet Group plc can be found on www.unibetgroupplc.com