LBi is proud to be number one in NMA's 2009 annual Top 100 Marketing Agencies league table



PRESS RELEASE
Stockholm/Amsterdam, 9 October 2009

LBi has topped the NMA Top 100 Interactive Marketing Agencies 2009
guide to become the UK's NUMBER ONE DIGITAL MARKETING AGENCY
www.lbi.co.uk. Founded in 1995 LBi currently employs 350 digital
specialists in the UK and provides marketing and technology solutions
to a raft of stellar clients including BT, HMV, Waterstone's, Lloyds
Banking Group, Unilever, Electrolux, The Conservative Party and M&S.
This year, LBi has expanded its CRM and social media specialisms,
made several key hires including Chris Clarke as Chief Creative
Officer, and developed a proprietary intelligence platform called the
LBi Digital Dashboard to help clients optimise performance across
their marketing activities. LBi currently provides leading expertise
in combining marketing and technology to provide solutions that span
the entire customer journey; strategy and planning, media planning
and buying, SEO, PPC, social media and e-PR, creative, user
experience, e-commerce, CRM, analytics and managed services. In spite
of the recession LBi has grown in 2009, and deepened relationships
with its top clients. Highlights include:

BT has appointed LBi as its digital agency of record, retained across
its consumer and business divisions to improve the performance of
digital channels and help BT go to market as a more joined-up
multi-channel organisation.

LBi has been appointed by the Conservative Party as its lead agency
to handle digital services including Web development, online
advertising and e-commerce in the run up to next year's General
Election. LBi has just launched an "Obama style" community called
www.myconservatives.com to activate Conservative supporters.

LBi has become digital agency of record for Electrolux across 20
markets in Europe. Electrolux was also an important win for LBi
because it was one of the first pan-European accounts to move away
from a traditional broadcast/campaign model towards a continuous
dialogue with consumers, using digital channels as the foundation to
this strategy. As part of the 2009 work LBi has been developing the
CRM strategy and platform. LBi has also integrated this with a
digital media framework that will be used to determine what mix of
channel and content will be deployed in each market. Campaign
highlights have included putting a smart restaurant on top of the
Palais de Tokyo in Paris and driving traffic to book this venue
online.

HMV Group has extended its relationship with LBi leading to the
complete re-architecture and rebuild of e-commerce platforms for both
HMV and Waterstone's. Phase two for both brands, now under way, will
see the development of new experiences for consumers.

Now into the 13th year of its relationship with M&S, LBi has been
broadening its engagement with new tools to help both parties to
determine the effectiveness of their work across all customer
journeys at a much more granular level.  LBi has also been involved
in high-profile projects to launch new product lines such as the
Living the Dream collection (aimed at 11-14 year old boys) in
conjunction with Lewis Hamilton.

LBi is Lloyds Banking Group's digital partner and recently won the
remit to transform the online banking experience for Halifax and Bank
of Scotland as well as Lloyds Commercial (small business) customers.

Ewen Sturgeon, CEO, LBi UK says: "We are excited about the progress
we have made this year and the increasing number of clients who look
to our scale, mix of creative and technology skills and ability to
measure return, to help them optimise the digital customer experience
for their consumers". Sturgeon adds: "Innovation is also very much on
the agenda as blue chip brands look to innovate through digital -
mobile applications are obviously hot right now: geo-targeting and
augmented reality, used wisely, have fantastic potential. A bit
further out, Google Wave is really interesting. If anyone can usurp
email at large scale it's probably Google, and the implications of
widespread use of Wave on communication between people and brands are
substantial".

Anil Pillai, MD, LBi UK says: "Next year will be all about taking our
partnerships with our top clients a bit further. Our best
relationships allow us to deliver the full raft of services we offer
and connect ideas across CRM, creative and innovation to help brands
get closer to their consumers."

For further information please contact:
Sarah Van Praagh, Head of PR, LBi
+44 20 7063 6141, sarah.vanpraagh@lbi.com
Imogen Thacker, Marketing & PR Assistant, LBi
+44 20 7063 6155, imogen.thacker@lbi.com

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs
approximately 1,500 professionals located primarily in the major
European, American and Asian business centers; such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext
in Amsterdam (symbol: LBI).
www.lbi.com