Full-Service Interactive Agency LBi Special Ops Media be-hind Online Marketing for Dan Brown's The Lost Symbol

PRESS RELEASE
Stockholm/Amsterdam, 9 October 2009

LBi Special Ops Media (SOM), a full-service interactive agency that
provides clients with a one-stop solution for all of their online
marketing needs (www.specialopsmedia.com), today revealed itself as
the driving force behind the this summer's innovative online campaign
for Dan Brown's new novel The Lost Symbol, published by Doubleday (an
imprint of Random House.)

Campaign components include online PR, the build of the novel's
official microsite and "Symbol Quest" game (www.thelostsymbol.com), a
partnership with NBC's The Today Show and a four-month social media
campaign of code-breaking, problem-solving and historical intrigue
across Twitter and Facebook.

"We're thrilled to have played a vital role in building energy and
excitement around this hotly anticipated release," said Taylor
Margis-Noguera, SOM's Chief Marketing Officer. "That Random House
came to us to work on such a significant property is not only a
privilege but a reflection of our growing stature in the publishing
world."

"Special Ops' pioneering approach to social media made them the ideal
partner for this release" said Suzanne Herz, Senior Vice President at
Doubleday. "Every element of the campaign was fine-tuned to
entertain, intrigue and inspire both a hungry Dan Brown fan base and
new, curious readers."

For further information please contact:
Greg Fatica, Account Director, LBi Special Ops Media
+1212-219-0600 x224, gfatica@specialopsmedia.com
Sarah Van Praagh, Head of PR, LBi UK
+44 20 7063 6141, sarah.vanpraagh@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About Doubleday and Random House:
 Random House, Inc. is the world's largest English-language general
trade book publisher. It is a division of Bertelsmann AG, one of the
foremost media companies in the world.  Random House, Inc. assumed
its current form with its acquisition by Bertelsmann in 1998, which
brought together the imprints of the former Random House, Inc. with
those of the former Bantam Doubleday Dell. Random House, Inc.'s
publishing groups include, the Bantam Dell Publishing Group, the
Crown Publishing Group, the Doubleday Broadway Publishing Group, the
Knopf Publishing Group, the Random House Audio Publishing Group,
Random House Children's Books, the Random House Diversified
Publishing Group, the Random House Information Group, the Random
House Publishing Group, and Random House Ventures.  Together, these
groups and their imprints publish fiction and nonfiction, both
original and reprints, by some of the foremost and most popular
writers of our time. They appear in a full range of
formats--including hardcover, trade paperback, mass market paperback,
audio, electronic, and digital, for the widest possible readership
from adults to young adults and children

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs
approximately 1,500 professionals located primarily in the major
European, American and Asian business centers; such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext
in Amsterdam (symbol: LBI).
www.lbi.com

About LBi Special Ops Media
Part of LBi Group, LBi Special Ops Media is a full-service
interactive agency that provides clients with a one-stop solution for
all of their online marketing needs.  LBi Special Ops Media has
achieved a national reputation as a ground-breaking leader in
interactive marketing strategy, online media and creative services.
LBi Special Ops Media develops comprehensive, innovative and engaging
interactive campaigns that integrate viral, user-generated content
and social network marketing initiatives into traditional interactive
advertising methods.

Since its founding in 2002, LBi Special Ops Media has created and
managed uniquely compelling campaigns for a wide variety of major
national and international brands, including: The Coca-Cola Company;
Penguin Publishing; Spike TV; Universal Pictures; Focus Features;
Proximo Spirits; William Grant & Sons; Clarins; major record labels
such as Geffen, Capitol and Columbia; video game publishers Square
Enix, EA Games and Atari.  In less than seven years, Special Ops
Media has established itself as a growing leader in the interactive
community, and currently employs more than 70 professionals in
offices across New York City and Los Angeles.  For more information,
please see http://www.specialopsmedia.com.