MIDDLETOWN, NJ--(Marketwire - October 13, 2009) - The Devon
Group, a public relations and marketing services firm, today announced
it has won the Business Marketing Association Pro-Comm Award in the Best
Online PR category for its interactive campaign for Veritude, a leading staffing services
provider.
The campaign, "A Temp's Eye View: Optimizing Your Temporary Workforce,"
generated numerous online placements in key trade magazines, the Associated
Press, and a wide range of blogs.
The cornerstone of the campaign was original research from Veritude that
underscores how temporary workers are a powerful component of a
well-balanced workforce; however, to truly maximize their value and achieve
business objectives, HR leaders and hiring managers must "manage to" the
particular needs of temporary workers.
Throughout its 15-year history, many
companies have relied on The Devon Group to promote brands, products
and services in local, trade and national media outlets as well as new and
emerging social media platforms.
"We are extremely proud to be recognized for excellence in the Best Online
PR category by the BMA," said Jeanne
Achille, CEO of The Devon Group. "The award recognizes the strength of
our position as a business-to-business marketer and expertise in digital
communication. As organizations look to solidify or establish their online
reputation, Devon has the skills, staff and technology to create relevant
messages that resonate with target audiences through carefully designed
metric-based PR campaigns."
About The Devon Group
Founded in 1994, The Devon Group delivers quantifiable public relations and
marketing results to a wide variety of companies and organizations. The
Company's full range of PR and marketing services build recognition for new
initiatives, products and services as well as increase qualified sales
leads for clients. The Devon Group has won numerous awards for writing
outstanding feature stories and press releases as well as designing and
executing local, national and global print and online media campaigns.
Headquartered in Middletown, N.J., The Devon Group has offices in London
and Waltham, Mass. The company has achieved certification as a Women's
Business Enterprise (WBE) from the Women's Business Enterprise National
Council (WBENC). For more information
about The Devon Group, please visit www.devonpr.com or follow twitter.com/devongroup.
