Update: Luthier Society CEO Johnny Royal Selected to Present Keynote Address on Social Media 3.0 for Global "WOW" Conference


LOS ANGELES, CA--(Marketwire - October 16, 2009) - LSI -- Johnny Royal, social media expert and CEO of viral branding agency, Luthier Society, Inc., will deliver the keynote address on social media 3.0 to the attendees of the "World of Wellness" (WOW) global wellness and nutrition conference at the Universal Hilton Hotel today October 16th, 2009 at 2pm. The conference is being presented by Wellness Pro.

The social media portion of the conference led by Johnny Royal will present an overview of social media 2.0 and will then discuss the development of social media 3.0, the emerging technologies that will accompany it, and the future of mobile marketing as a whole. Johnny Royal recently published the world's first white paper on social media 3.0 and presented his research to the PRSA's west coast social media conference as a guest speaker, along with HARO report founder Peter Shankman.

Wellness Pro has designed the "World of Wellness" (WOW) conference to provide executive-level insight into the wellness and nutrition industries for 2009 and 2010. Topics covered include product distribution and using social media for taking product to market. The event will honor top performing distributors and offer insight into successfully branded wellness and nutrition campaigns.

Social Media 3.0 White Paper

http://www.luthiersociety.com/whitepaper/White-Paper-3.0.pdf

Global Wellness Conference
Universal City Hilton Hotel
555 Universal Hollywood Drive
Universal City, 91608
http://www.wellnessprocart.com/event2.asp

Contact Information: For media and press Luthier Society, Inc. 323.825.4499 http://www.luthiersociety.com/whitepaper/White-Paper-3.0.pdf