Johnny Royal to Address Executive MBA Class of UNLV on Social Media 3.0

LOS ANGELES, CA--(Marketwire - October 30, 2009) - LSI -- Luthier Society CEO and Chairman, Johnny Royal, will address the executive MBA class of UNLV on Saturday, October 31, 2009 at 11:30am on the UNLV campus in Las Vegas, NV on the future of social media and emerging technologies. The executive MBA program at UNLV is an advanced MBA program for executives and decision makers from around the world that range from small business owners to international corporate board members.

Johnny Royal will address the audience on the incessant developments behind social media and where the future of viral marketing is heading. After publishing the world's first white paper on social media 3.0, Royal was asked to expand his research into a book on the future of viral marketing and the emerging technologies that are helping to shape the means of delivering media to the masses in the digital age.

Luthier Society made the preemptive strike on the inability to quantify social media marketing by spending the past three years building Archimedes 1.0; the world's first online weighted value system of analysis for marketing campaigns that are deployed online. Recently, Luthier Society released the first viral video for the company's proprietary ROI weighted-value software platform, Archimedes 1.0 that is set for release in 2010.

Luthier Society, Inc. is a boutique social media marketing and viral branding agency based in Los Angeles, CA that provides all aspects of online communications for the entertainment and technology industries. Clients range from Universal Records to Sony. Luthier Society, Inc. was founded by Johnny Royal in 2007.

Luthier Society

http://www.luthiersociety.com

Social Media 3.0

http://www.luthiersociety.com/whitepaper/White-Paper-3.0.pdf

Archimedes 1.0

http://www.luthiersociety.com/archimedes

Contact Information: For media and press Brendan Davis Luthier Society 323.825.4499