TUSTIN, CA--(Marketwire - November 10, 2009) - The Jewelry Exchange has acquired the newest
PhotoScribe Cold Laser System for its state-of-the-art factory. It is 100%
safe for laser inscribing diamonds.
The Jewelry Exchange is offering its customers the option of custom
engraving their diamond with a special message for a loved one or the
diamond certification number for security at certain locations. The
customer approves the image first on screen and then can wait and watch the
laser inscribing process. The engraving takes only minutes but lasts a
lifetime, only at The Jewelry Exchange!
The inscription is done by using a tiny precise laser beam that transforms
a very thin layer (just a few atoms thick) of the diamond from transparent
carbon crystal (diamonds) to opaque carbon crystal (known as graphite). The
Cold Laser energy fully absorbs into the diamond making it far superior to
the hot laser technology and does not require any pre laser or post laser
processing, such as painting the diamonds which can produce inconsistent
engraving. With the Cold Laser there is a true X-Y motion axis; with no
missing axis a diamond can be inscribed all around the girdle. The laser
inscription does not change the clarity or color grade of a diamond as it
is microscopic, totally invisible to the unaided eye. It can only be seen
with 10x magnification; such as a jeweler's loupe. The process is
considered permanent since it can only be removed by a professional diamond
cutter. Should removal be required it can be done professionally without
any change in the weight or appearance of the diamond.
Although the major gem labs do offer the service to the trade, after
checking around, The Jewelry Exchange is the only retail operation found
that actually offers this brilliant service on site. This is a huge
advantage to its customers. They can quickly, safely and securely purchase
and personalize their diamond in one visit. This certainly once again puts
The Jewelry Exchange at the forefront of the retail jewelry industry.
The Jewelry Exchange is a division of Goldenwest Diamond Corporation, and
has been operating for over 32 years, in the following markets, doing
business as The Jewelry Exchange in Los Angeles/Tustin, Chicago, San
Francisco, Boston, Dallas, Tampa, Seattle, Philadelphia, Washington D.C.,
Phoenix, Minneapolis, Denver and St. Louis. The company operates as The
Jewelry Factory in New York, Detroit, and Cleveland.
And in Houston, the company operates The Jewelry Source.
For more information, call 1-800-441-0715 or go online at
www.jewelryexchange.com.
