Holiday Cheer and Bubbles Are Here; New Belgium's Glassware Enhances Your Beer

FT. COLLINS, CO--(Marketwire - November 24, 2009) - New Belgium Brewing, maker of Fat Tire Amber Ale, hopes to make your holidays more delightful with glassware that is insightful. Within each glass, the beholder benefits from its specially designed shape and unique nucleation. The Belgian globe shape captures and directs the beer's aromas toward your nose, while a narrow opening benefits the foam. The nucleation is from a series of bike-shaped etchings in the bottom of the globe that create a continuous stream of bubbles to refresh and release flavors. This is all balanced atop a sturdy stem to keep hands from warming the beer and allow for unobstructed viewing pleasure.

The glassware is now available online at http://www.newbelgium.com (visit the "Celebrate with our Glassware" section at the bottom of the home page). As part of the glassware celebration, the New Belgium website (www.newbelgium.com) also offers a virtual winter party with a folly-full music video (http://www.newbelgium.com/winterfolly#/video), interactive games including "Snowflake Catcher" and musical "Play Along," and specially priced glasses.

"This glassware is a simple way to say 'cheers' to friends and family near and far," said Bryan Simpson, New Belgium Spokesperson. "These glasses will provide year-round use and longtime enjoyment."

To purchase glassware, visit http://www.newbelgium.com. Sing-alongs and holiday cheer complimentary.

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.