McWilliams|Ballard Completes Lease-Up at The Palladian at Rockville Town Square

WASHINGTON, DC--(Marketwire - December 2, 2009) - McWilliams|Ballard announced today that the firm has successfully completed the task of leasing all unsold homes at The Palladian at Rockville Town Square. The Palladian, a 152 unit building, is an integral part of Rockville Town Square, a mixed-use community featuring ground floor retail below a multi-family residential component featuring both apartments and condominiums.

With the Palladian launching sales in late 2005, McWilliams|Ballard was assigned the task of sales and marketing in the spring of 2006. By the fall of 2007, McWilliams|Ballard had quickly completed sales and settlements for over 50% of the community, due in part to a customized sales and marketing strategy.

However in late 2007 as the nations economy and overall real estate market began to slow, the developer re-assigned McWilliams|Ballard to commence a strategic lease-up of the remaining unsold homes to not only stabilize the Palladian, but to preserve the value of the community. Versed in changing gears quickly, McWilliams|Ballard quickly modified the sales strategy to that of an accelerated lease-up, and was able to stabilize the community by the fall of 2009.

"Having been hired to lease communities to the point of stabilization up and down the East Coast, we were honored that we were able to assist in this process at the Palladian at Rockville Town Square," says Ross McWilliams, Principal at McWilliams|Ballard. "With the market changing quickly, we are versed in rapidly adapting to the needs of our clients to ensure the value of their communities are preserved."

About McWilliams|Ballard

McWilliams|Ballard, headquartered in Alexandria, VA, is a progressive sales and marketing firm specializing in multi family housing. The firm creates partnerships with developers and builders to provide start to finish sales and marketing solutions as well as effective consulting and market research. While based in the Washington, D.C. metropolitan area, the firm's experience is wide ranging with successful work in ten states nationwide. Founded in 1996, McWilliams|Ballard has quickly become one of the most successful real estate and marketing firms on the East Coast.

Real Trends 500 -- the annual research report which names the country's largest and most successful residential real estate firms -- has identified McWilliams|Ballard as one of the two largest sales firms in the country whose sole focus is new project development. In 2008 The Washington Business Journal ranked McWilliams|Ballard the 5th largest Residential Real Estate Company in the Washington Metropolitan Area.

Contact Information: Media Contact: Ross McWilliams McWilliams|Ballard 703.535.5550