Movie Review Intelligence, Inc. Launches the Movie Industry's First Specialized Movie Review iPhone App

LOS ANGELES, CA--(Marketwire - December 2, 2009) - MovieReviewIntelligence.com, Inc. announces the launch of the movie industry's first specialized movie review iPhone app, designed to give moviegoers and movie industry professionals accurate real time movie review information in an easy-to-use format on the iPhone platform. The cost of the app is 99 cents.

Designed by Bay Area developer Appfam.com, the app provides up-to-the-minute summaries of movie reviews for all current and upcoming films in the U.S. and Canada. The first page of the app shows a list of current movies, with each movie's measurement of positive reviews. Users can then click on individual movies for more detail. The app can be found in the iTunes App Store by searching for "Movie Review Intelligence."

The information on the app is based on a live feed from MovieReviewIntelligence.com. The Web site collects movie reviews on a 24-hour basis, analyzing hundreds of reviews each week in meticulous detail, providing the most accurate, detailed, and complete picture of movie reviews possible.

"An iPhone app is a convenient tool for moviegoers and professionals who want to stay current and informed about what's playing; what they need to know about; and what they want to see," said David A. Gross, founder, editor and publisher of MovieReviewIntelligence.com.

"The app is designed for easy use," said Matt Bearson, founder and managing partner of Appfam.com. "You get the key information fast and then can click for more detail. This is valuable information that belongs on a mobile platform in real time. We're looking forward to doing more."

About www.MovieReviewIntelligence.com

MovieReviewIntelligence.com was launched in June 2009 by Gross, a movie marketing executive, consultant, and researcher who set out to give moviegoers, filmmakers, marketers, critics and editors the most accurate and complete picture of movie reviews possible. The site covers all movies -- big, small, mainstream, indie, foreign and documentary. The critics included are selected because they represent the body of film criticism that moviegoers see and read everyday.

Based on ten years of research, what sets MovieReviewIntelligence.com apart from other movie review web sites is its thoroughness and faithfulness to the critics. MovieReviewIntelligence.com is an independent web publication; the site is not affiliated with a movie studio or other entertainment company. "This is the best site to rely on as a moviegoer," Gross says. "It's the site I would have liked to have had as an executive at the studios."

About Appfam.com

Appfam.com was launched by Bearson in June 2009 to develop iPhone apps that are fun information tools. Movie Review Intelligence the App is the company's first commercial release.

To learn more about the app, go to the app's page at iTunes.

Contact Information: Media Contact: Kristin Gabriel MarComNewMedia.com T: 323.650.2838 E: MovieReviewIntelligence.com, Inc. T: 310.828.0976 AppFam.com T: 415.225.5021