Contact Information: Media Contacts: Janice Nickloff Burton Snowboards janicen@burton.com Caroline Andrew MFA, Ltd. (212) 528-1691 candrew@mfaltd.com
BURLINGTON, VT--(Marketwire - December 7, 2009) - After much anticipation, Burton unveils today the US Snowboard
Team Uniforms for the upcoming 2010 Winter Olympics. This February, as the
US Snowboard Team steps onto the World's stage in Vancouver, they will look
and feel unmatched with designs that speak to both individuality and
heritage, key hallmarks of the Burton brand and the snowboard culture.
Building on their long-standing relationship with Gore, Burton has enhanced
their own unique designs with the
Gore-Tex® brand.
The Olympic uniforms feature a fresh and progressive style while also
managing to pay tribute to more classic Americana fashion staples. The
pants seamlessly integrate the look of real, worn, vintage denim, and the
jackets feature preppy plaids adorned with leather patches and chenille
crests with both pieces incorporating the performance benefits of Gore-Tex
fabric. All product development at Burton is rider driven and this Olympic
outerwear is no exception. Burton held a roundtable discussion with top
pro-snowboarders and Olympic hopefuls Elena Hight, Mason Aguirre, Danny
Davis, Kevin Pearce, Jack Mitrani, Luke Mitrani, Steve Fisher, Scotty Lago,
and Louie Vito to review design concepts for the outerwear before arriving
at the final creation.
"Since its inception, Burton has been a rider driven company," said Jake
Burton, Founder and Chairman of Burton Snowboards. "For the creation of
the US Snowboard Team uniform, we listened carefully to the riders' needs
and used their input to ensure that the final fit, fabrics and overall
design would maximize their performances and take these riders to the
podium. It was also absolutely critical to ensure these Olympic uniforms
were worthy of bearing the Burton name."
The partnership with the Gore-Tex brand, the official fabric of the 2010 US
Snowboard Team's Olympic outerwear, further enhances the technical designs,
enabling riders to compete in a variety of cold weather conditions.
Gore-Tex fabrics combat the snow, ice, water and wind, while maintaining
breathability, keeping riders drier and more comfortable.
"The Olympic team is made up of the best riders in the world and they
demand the best in functionality and performance," says Brad Hill, NA
Snowsports Marketing Leader. "As the leader in technical fabrics, our
number one priority at Gore is to make sure our products are best in class.
By blending Burton's unique style with the unbeatable comfort and
protection found in Gore-Tex fabric we're confident the uniforms will
enable riders to stay focused on the challenges of the event itself, and
not on the distractions bad weather can bring."
Providing support for riders worldwide, Burton is supplying the official
uniforms for the Chinese and Finnish snowboarding teams for the 2010 Winter
Olympics. For more photos and information on the Olympic Snowboard Team
uniforms and facts, figures and the qualification process log onto:
http://burtonpress.imagerelay.com
For aspiring first time riders, check out www.burton.com/gosnowboarding and
find out how to get a free lift ticket and lesson this season.
