- Target.com had the most reported bugs (261), followed by Walmart.com (150) and Amazon (94).
- Amazon ranked highest in most categories (pricing, ease of use, product reviews), while Walmart ranked highest in product search tools and also earned good marks for pricing.
- Target.com ranked lowest in all five categories and accounted for 261 bugs, more than half of all bugs reported in the competition.
- 67% did not choose "lowest prices" when asked to identify their most important criteria (as was unexpected given the current economy). Said differently, only 1 in 3 chose lowest prices as their primary decision making criteria.
- Nearly 75% of all survey respondents said they trust Amazon most for their holiday shopping.
AMAZON WALMART TARGET Price Competitive 66% 65% 29% Ease of Use 72% 56% 41% Product Search Capability 71% 74% 46% User Reviews & Ratings 76% 40% 34% Product Comparison Tools 62% 50% 25%Final Bug Battle Results:
- Amazon.com
- 94 bugs reported
- 11% classified as "showstoppers"
- 21% Technical, 67% Functional and 12% GUI
- Walmart.com
- 150 bugs reported
- 9% classified as "showstoppers"
- 23% Technical, 54% Functional and 23% GUI
- Target.com
- 261 bugs reported
- 7 percent classified as "showstoppers"
- 20% Technical, 56% Functional and 25% GUI
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