Contact Information: Media Contacts: Holly Burkhart TIBCO Software Inc. (650) 846-5624 hburkhart@tibco.com Marianna Vyridi Weber Shandwick for TIBCO (650) 468-3263 mvyridi@webershandwick.com
Citibank Hong Kong Honored With 2009 Banker Innovation Award for Groundbreaking Use of TIBCO Real-Time Software
Real-Time Brings Benefits to Financial Institution
| Quelle: TIBCO Software Inc.
HONG KONG--(Marketwire - December 8, 2009) - TIBCO Software Inc. (NASDAQ : TIBX ) today
announced that its customer, Citibank Hong Kong, has been awarded the
Banker Innovation in Technology Award for results achieved from
implementing TIBCO BusinessEvents™, a Complex Event Processing (CEP)
software. The Banker Innovation Awards recognize leading edge technology
projects that have significantly increased a bank's competitiveness and
improved overall performance.
Working with TIBCO, Citibank's Hong Kong retail business developed a
real-time marketing and customer acquisition engine -- Centralized Offer
Palette System (COPS), to evaluate transaction events like credit card
purchases to further identify and offer personalized and relevant benefits
for customers.
"With COPS going live, real-time data can be used to analyze customer
actions and behaviors, allowing us to instantly analyze and better meet
customer needs," said Maggie Yung, country marketing director, Citi Hong
Kong. "TIBCO's CEP software enables us to leverage customer data so we can
provide highly relevant and tailored offers at the time the customer is
most interested. Our time-to-market with new product offerings has been cut
from 8 weeks to 8 days."
The Banker Innovation Awards contribute to the development of best
practices and help to identify emerging benchmarks that practitioners use
in their technology and operational investment and implementation
decisions. The program comprises 13 categories like Best Core Banking
Project, Best CRM/Applications Project, Best Risk Management
Implementation, Best Multi-Channel Capability, and Best ATM Installation
and Management Project, amongst others. Judges and analysts will also
interview with relevant people in the project.
"Businesses like financial institutions must operate with the real-time
data in order to remain competitive in today's market," said Ram Menon,
executive vice president, TIBCO. "Our Complex Event Processing software
empowers companies like Citibank to capture consumer data and leverage it
to better serve their customers."
About TIBCO
TIBCO's technology digitized
Wall Street in the '80s with its event-driven "Information Bus" software,
which helped make real-time business a strategic differentiator in the
'90s. Today, TIBCO's infrastructure software gives customers the ability to
constantly innovate by connecting applications and data in a
service-oriented architecture, streamlining activities through business
process management, and giving people the information and intelligence
tools they need to make faster and smarter decisions, what we call The
Power of Now. TIBCO serves more than 3,000 customers around the world with
offices in more than 20 countries and an ecosystem of over 200 partners.
Learn more at www.tibco.com.
TIBCO, TIBCO Software, and TIBCO Business Events are trademarks or
registered trademarks of TIBCO Software Inc. in the United States and/or
other countries. All other product and company names and marks mentioned in
this document are the property of their respective owners and are mentioned
for identification purposes only.