BOSTON, MA--(Marketwire - January 6, 2010) - In the newly released report, "
Data Management for BI: Strategies
for Leveraging the Complexity and Growth of Business Data,"
Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS), found that top performers spent, on average, 2.7 times less
than Laggard companies on BI hardware and software. This study collected
data from 220 executives across the globe and discovered that by focusing
on improving the relevance, cleanliness, and timeliness of their business
data, these leading companies were able to improve the efficacy of their
business analytics and ultimately mitigate the cost of delivering business
insight.
While the growth in volume and complexity of business data is not a novel
concept, many companies still struggle to utilize that data for better
business analytics. Ten years ago, most organizations would have been
content to just store and archive data as it came in the door, but today
the top performing companies strive to increase the value of their data in
order to improve decision support. This new model mandates that companies
not only employ the right technologies to handle the influx of data, but
also develop the appropriate people and processes to create a comprehensive
strategy for data management. Aberdeen's research demonstrates that top
performing organizations are taking strides to cleanse their data through
reducing corruption and duplication, generate more pertinent job role
specific data, and deliver that information in a timely fashion. With
these three ideas in mind, leading companies are able to integrate new data
sources into their analytical system 6.8 times faster than Laggards and
deliver BI capability to a significantly larger portion of their workforce.
"When it comes to managing data to feed into a BI or analytical system, the
common thread that ties everything together is the need for efficient and
timely data delivery. Any analytically inclined employee will seek ways to
reduce the amount of time they spend searching for information and will
expect business-critical information to be available in a clean and
digestible format, when they need it," explains Michael Lock, Research
Analyst for Business Intelligence at Aberdeen Group. "Perhaps the most
valuable benefit that a data management strategy can deliver is to minimize
the time between when a business event occurs, and when information about
that event is available for consumption. Top performing companies typically
push themselves to provide information faster, and as a result their
employees make quicker and more informed decisions."
This report is designed to educate the executive community as to how
leading organizations are able to use data management tools and strategies
to improve the quality and value of their data, ultimately leading to
faster integration times and double digit improvement in profitability. The
report recommends clear actions for Industry Average and Laggard companies
to achieve these types of performance improvements.
A complimentary copy of this report is made available due in part by the
following underwriters: Kognitio, SAP, and Talend. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5977.
For additional access to complimentary Information Technology Research,
please visit
http://research.aberdeen.com/index.php/-information-technology
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Michael Lock
Aberdeen Harte-Hanks
(617) 854-5365
michael.lock@aberdeen.com