LAS VEGAS, Jan. 8, 2010 (GLOBE NEWSWIRE) -- Breaking news from Viper Powersports Inc. (OTCBB:VPWI) today signals what could well become a legendary partnership in the motorcycle realm, a thrilling blend of the venerable and the up-and-comer. Already, the Viper's sleek combination of power and style have earned our opinion that it is the Next Great American Motorcycle. Now, the consummation of a joint venture with one of the true luminaries of this industry confirms that those in the know feel strongly too. In fact, Ilmor Engineering, founded in part by motorsports superstar Roger Penske, apparently feels so strongly about Viper that they are literally putting their name on a project and product with Viper as noted in a press release issued just this morning.
Seasoned investors recognize this is not the superfluous p.r. sometimes exchanged between two small companies to aggrandize each other. This is an up-and-comer getting accepted into the club by one of the founding members. Viper has already been pretty successful getting their bikes in important dealerships across the country. Armed with Ilmor's name on the ride, one must wonder how much easier that will become. Moreover, sales can be catalytic and self-propelling. Every Viper on the road is an advertisement for Viper. "Hey, what kind of bike is that?," a curious observer asks the fella parking his new Viper. And each time a big dealer gets and sells through his bikes the Viper sales force is armed with those successes... and now the Ilmor name.
Indeed this is a watershed moment for Viper as a great bike gets better -- on the road and in the marketplace.
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