GenArts to Present at Boston Avid Users Group Meeting

CAMBRIDGE, MA--(Marketwire - January 11, 2010) - GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that GenArts Chief Scientist and Vice President of Engineering Gary Oberbrunner will lead a session on the state of the visual effects industry at the Boston Avid Users Group meeting on January 13, 2010. During the hour-long presentation, Mr. Oberbrunner will offer his perspective on where the Avid world is going, the importance of 2D effects in film and video, and GenArts' role in the industry in 2010 and beyond.

The meeting will wrap up with a raffle, where attendees could win a copy of Avid Media Composer or GenArts Sapphire. GenArts' flagship product Sapphire is available for a comprehensive range of host platforms, including Avid, and equips digital artists with a collection of more than 200 state-of-the-art image processing and synthesis effects such as glows, glints, lightning, FilmEffect, warps and textures. It enjoys the distinction of having been a key component of one or more Academy Award-nominated films for the past 12 consecutive years, including 2009 nominee "Iron Man" and Oscar winner "The Curious Case of Benjamin Button."

What:   "GenArts Graphics Industry Update"
        at the Boston Avid Users Group Meeting

Who:    Gary Oberbrunner, Chief Scientist & VP of Engineering, GenArts

When:   Wednesday, January 13, 2010
        7-8 p.m.

Where:  The New England Institute of Art
        West Building, Room 121
        303 Boylston St. (Rt. 9)
        Brookline, Mass.

For additional information about the Boston Avid Users Group or to register for the meeting, please visit http://bavug.org/meetings/index.htm. For additional information on GenArts events, please visit http://www.genarts.com/aboutus/events.

GenArts is now on Facebook: http://www.facebook.com/pages/GenArts/138746246150. Become a fan!

About GenArts

GenArts, Inc. is the premier provider of specialized digital visual effects for the film, broadcast and video industries. The GenArts Sapphire, Monsters and Raptors portfolio equips digital artists with a collection of state-of-the-art image processing and synthesis effects such as glows, light rays, lens flares, lightning, film damage, fire and fluid effects. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was founded in 1996 in Cambridge, Mass. www.genarts.com.

Contact Information: For additional information, please contact: Nicole Panas GenArts, Inc. T: 617-492-2888 E: nicole@genarts.com Ashley Wilkinson BOCA Communications T: 415-738-7718, ext. 4 E: Ashley@bocacommunications.com