RESEARCH TRIANGLE PARK, NC--(Marketwire - February 4, 2010) - As more and more doctors shut
their doors to pharmaceutical sales reps, Medical Science Liaisons (MSLs)
have stepped into the breach.
MSLs, who are usually MDs or PhDs, spend nearly three quarters of their
time on either education or research -- and they are equipped to engage
physicians on critical scientific and clinical issues. Drug companies
embrace this level of physician contact, and it shows: average MSL team
budgets have grown to more than $4 million in the US ($3 million outside
the US).
"The industry's reliance on the scientific and strategic value of MSLs has
increased tremendously in recent years," said Yanis Saradjian, Director of
Consulting at Cutting Edge Information (
http://www.cuttingedgeinfo.com).
Mr. Saradjian, who leads Cutting Edge Information's MSL Assessment
practice, recently provided a breakdown of the current state of MSL
programs in a 45-minute presentation titled "Take Your MSL Program to New
Heights: Best Practices & Strategies for Success."
"The drug industry is on the verge of a major paradigm shift," said Mr.
Saradjian, "in which the strategic importance of MSL teams will vault ahead
of the traditional sales force as the dominant channel through which
companies interface with physicians."
Mr. Saradjian showed attendees how to measure the following components of
their MSL programs:
-- Program Structures, Budgets and Staffing
-- MSL Responsibilities & Activity Metrics
-- KOL Relationships & Selection Criteria
-- MSL Qualifications and Performance Measurement
"The event generated our largest turnout so far and a lot of interest,"
said Mr. Saradjian. "There has never been a better time to equip
organizations with appropriate parameters to measure results and improve
the management and deployment of MSL teams."
An archived version of the webinar is available to view here:
http://tinyurl.com/yjmubrj
Cutting Edge Information has developed its MSL Program Assessment service
based on years of research and expertise, all geared to assist MSL Program
managers as they build up their operations. To learn more about this
service, visit the website at
http://www.cuttingedgeinfo.com/consulting/msl-assessment.php
Contact Information: CONTACT:
Stephanie Swanson
(919) 433-0212