Cision divests German business

Cision divests German business

Cision has signed an agreement to sell its German legal entities to Infopaq
International, the leading company on the Nordic market for Monitor and Analyze
services. The transaction will be completed on March 31, 2010. Prior to
completion, Cision will separate and thereby retain its current German
CisionPoint customers as well as a salesforce to continue to sell this solution
in the German market.  

The purchase price is EUR 2.85 million on a cash and debt free basis, payable on
September 30, 2012. Cision has also agreed to reimburse the divested unit for
restructuring costs of EUR 250,000 and to provide a loan to the divested unit of
EUR 2 million, where the loan should be repaid in installments and be fully
repaid by June 30, 2011. 

Cision's German business had revenues of about EUR 18 million in 2009, with
nearly all of its business focused on transactional Monitor and Analyze
services, and with about 240 employees as of December 31, 2009. For 2009, Cision
Germany reported an operating loss before restructuring costs of about EUR 1.6
million, including certain cost allocations from the Cision Group, and in
addition restructuring costs of EUR 0.9 million. During 2009, Cision Germany
started to market its CisionPoint solution to new German customers, through a
separate and dedicated salesforce. As of January 2010, this part of Cision's
German business, which will be retained by Cision following the divestment, has
revenues with an annual run rate of about EUR 0.5 million, employing 5 people.
Following the divestment, Cision Germany will continue to offer customers a
complete offering through the CisionPoint service platform, where media
monitoring will be provided through internet sources, electronic feeds from news
aggregators and through a reseller agreement with Infopaq International. 

“This divestment and transformation of our German business model is another step
towards executing on our strategy to leverage our award-winning CisionPoint
platform, while reducing fixed costs for traditional Monitor content production.
With our new business model, we believe we are well positioned for profitable
growth in Germany over the next few years”, says Hans Gieskes, CEO of the Cision
Group.

For further information, please contact: 
Hans Gieskes, President and CEO 
Telephone: +46 8 507 410 11 
E-mail: hans.gieskes@cision.com 

Erik Forsberg, CFO 
Telephone: +46 8 507 410 91 
E-mail: erik.forsberg@cision.com 

Cision AB 
SE-114 88 Stockholm 
Telephone: +46 8 507 410 00 



Cision empowers businesses to make better decisions and improve performance
through its CisionPoint software solutions for corporate communication and PR
professionals. Powered by local experts with global reach, Cision delivers
relevant media information, targeted distribution, media monitoring, and precise
media analysis. Cision has offices in Europe, North America and Asia, and has
partners in 125 countries. Cision AB is quoted on the Nordic Exchange with a
turnover of SEK 1.5 billion in 2009.