SAN DIEGO, CA--(Marketwire - March 9, 2010) - Analog Analytics today officially launches its software platform to deliver highly monetizing interactive coupons, gift certificates and "Bigger Better Deals" for local publishers and advertisers in any media. Now, publishers of all types, including online, mobile, newspaper, TV, radio, motion picture and billboards, will benefit from the much higher click-through rates (CTR) of two- to ten-percent for these highly interactive offerings. This CTR amounts to 10 to 100 times greater than the national average for display ads.
The Analog Analytics platform provides publishers which have struggled to make money with their online content with a mechanism to increase their ad revenue regardless of the media. It enables advertisers or publishers to create online, mobile or a text-message call-to-action print coupons or gift certificates, integrating and optimizing the performance of both traditional advertising and online interactive. With this solution publishers leverage advertising in multiple media concurrently from the software-as-a-service platform and immediately increase their ad revenue.
Analog Analytics has already signed up a number of substantial customers including Village Voice Media, Local.com, Wick, Media News Group, the nation's leading weeklies as well as 850 publishers and 2500 advertisers nationally.
"Providing a way to maximize revenues with online content is crucial today for both traditional and online media. We have developed a solution to deliver interactive local coupons and gift certificates with very high click-through-rates," explains Ken Kalb, CEO. "Because our CTRs are from 2% to 10%, advertisers make more money and publishers can charge a premium. And the customer gets a local product or service at a discount so they're happy too."
The online ad market is growing fast. According to BIA/Kelsey, a research firm specializing in local media based in Chantilly, VA, the local online ad market is expected to rise to $17.5 billion in the US in 2010, up from $2.8 billion in 2005. And online coupons are a similarly increasing in popularity, particularly in this economy. The coupon aggregator RetailMeNot, reports that consumers have saved over $52 million online between April and December 2009.
"Traditional media companies have been trying to figure out how to make money in a changing environment. Solutions that leverage the superior promotional capabilities of these media companies are way ahead of the game. I especially like how Analog Analytics is combining these promotional strengths with the immediacy of a consumer's mobile phone," said Peter Krasilovsky, VP and Program Director for Marketplaces at BIA/Kelsey, a research firm based in Chantilly, VA.
In addition to the local coupons and the traditional gift certificate, where consumers purchase a product or service at a discount price today for use in the future, Analog Analytics also offers the Bigger Better Deal program. This is similar to an online gift certificate; however it has a limited timeframe and is targeted to the local community as a weekly or daily special. The publisher, with assistance from Analog Analytics, can promote the Bigger Better Deals through sophisticated online marketing technologies.
The Analog Analytics Software as a Service Solution
Basic features of Analog Analytics' software services include:
- Interactive display coupons and gift certificates provided on a portal or any third party ad network
- Coupons and gift certificates for interactive display, mobile TXT, print, TV, motion pictures, radio and billboards
- Integrated mobile telephony platform with content delivery and optimized local search from handsets
- Hyper interactive redemption with print, email, mobile TXT, click to call and social networking
- Self serve coupon and gift certificate content management and marketing
- Comprehensive analytics and reporting
- Massively scalable to support millions of advertisers and billions of coupons and gift certificates in all media and in any language
- Robust API for developers
About Analog Analytics
Analog Analytics is the market-leading software services company for interactive coupons and gift certificates for local online publishers and advertisers. With more than 850 publishers and 25,000 advertisers using its scalable software platform, Analog Analytics integrates and optimizes the performance of both traditional advertising (newsprint TV, Radio, Motion Pictures) as well as online interactive and mobile. Publishers use this technology to leverage advertising in multiple media and increase the performance and return on interactive advertising spend. Clients include a who's who of the publishing industry such as Wick, Freedom, ASP Westward, Media News Group, Local.com, LANG, The Village Voice and the nation's leading weeklies among others. The company is based in San Diego. For more information, visit www.analoganalytics.com.
Contact Information:
Contact:
Erica Zeidenberg
Hot Tomato Marketing
925-631-0553