The TrygVesta insurance group simplifies its name to Tryg. In Denmark, Norway
and Finland the company logo will be the lifebuoy. The new brand will be
marketed from August.
With identical name and logo Tryg will obtain greater impact in the Nordic
region. The change is a natural consequence of a stronger joint Nordic culture
in the group and a close cooperation across borders. The managers of the
company have Nordic fields of responsibility and the group increasingly
launches common Nordic products for its customers.
Due to the name similarity with Trygg-Hansa, Tryg's products and services in
Sweden will be marketed under the name Moderna.
The proposal regarding the name change will be presented on TrygVesta's annual
general meeting on 15 April 2010.
