Blue Frog Solutions' AFFIRM for Life System Sees First Live Transactions


POMPANO BEACH, Fla., March 23, 2010 (GLOBE NEWSWIRE) -- Blue Frog Solutions, a leading provider of Life & Annuity Order Management, Client Management and Compliance solutions for the insurance and financial sectors, today announced that multiple distributors are now submitting live term-life insurance orders through the new AFFIRM for Life order entry platform. Within hours of launching the platform on March 15, 2010, live transactions began flowing through the system.

AFFIRM™ for Life is a user friendly order management system designed to integrate multiple carrier's complex product rules with a distributor's processing to generate life new business transactions that are "In Good Order."

"Blue Frog Solutions is thrilled that distribution has begun to adopt and implement Blue Frog's AFFIRM for Life," says Dan Smith, Blue Frog's CEO. "We look forward to long-term success and truly simplifying the selling of life insurance for entire industry."

About Blue Frog Solutions:

Blue Frog Solutions (www.bluefrogsolutions.com), based in Pompano Beach, Florida, is a leading technology solutions provider that focuses on the life insurance and financial services markets. Blue Frog Solutions offers solutions that facilitate more insurance transactions that are compliant and "In Good Order," helping drive increased business. To date, more than $16 billion in deposits have been processed through Blue Frog's AFFIRM platform. Blue Frog's products include AFFIRM for Life, AFFIRM for Annuities, InsureSocket, I-Relay and Policy Box. Blue Frog simplifies the business of selling insurance.

The Blue Frog Solutions logo is available at  http://www.globenewswire.com/newsroom/prs/?pkgid=707


            

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