MURRIETA, Calif., March 25, 2010 (GLOBE NEWSWIRE) -- ActionView International, Inc. (Pink Sheets:AVEW) and its wholly owned MatchFights LLC subsidiary today announced that based on the early pre-sale of tickets, the company expects the April 3, 2010 World Championship Full Contact (WCFC) event being held at The Rail Event Center in Salt Lake City, Utah to be sold out. Tickets can be purchased through a link at www.WCFC.com, through all Smith's Tix locations (www.smithstix.com), at The Rail Event Center box office, or by phone at 888-310-4620.
MatchFights delivers the most exciting brand of full contact fighting under its World Championship Full Contact banner. MatchFights' events are broadcast live to a worldwide audience over the Internet at www.WCFC.com and revenue is derived from pay-per-view buys.
The fights will start at 7:00 pm local time and will feature many of Utah's top Mixed Martial Arts Fighters. The Rail Event Center (www.theraileventcenter.com), located at 235 North 500 West, Salt Lake City, Utah, is a new, beautiful, state-of-the-art event center. The set up for the WCFC event will hold a capacity of 2,500 people. The fight card for the April 3rd event consists of two main event bouts plus six additional fights featuring professional fighters that range from flyweight to light heavyweight classifications.
"We have had many types of events at our venue and few have had the energy, draw and excitement in the ticket buying community as the main event on April 3rd," said Brad Davis, General Manager of The Rail Event Center. "The Rail was designed to accommodate this very type of event, and we are proud to be a part of the launch of an event that has such a significant global reach."
For those unable to attend the event in person, registration for the pay-per-view broadcast is available at www.WCFC.com. The pay-per-view broadcast is $14.95 for non-WCFC members and $9.95 for WCFC members who are not among the first 1,000 to sign up. Creating a WCFC profile is free and is a great way to access the latest in MMA news, video and blogs while networking with fighters, promoters and other fans.
"While the standard for MMA events tend to be about 60% walk-up sales, the April 3rd WCFC event generated the best early pre-sale buzz that I have seen," said Johnny Riche, head of LBH Productions, which is producing the event. "We have on our fight card some of the most popular fighters in the Utah MMA market, and we believe their name recognition combined with our local marketing and advertising efforts will result in a greater demand for tickets, even before the walk-ups.
"After a successful first event, we expect that subsequent WCFC events at The Rail will be viewed as the hottest MMA ticket in town."
WCFC is building its own unique brand of MMA events, pioneering new technology to capitalize on the enormity of the Internet and its 1.7 billion users. WCFC's strategy is to accomplish its goals by advancing the visibility and versatility of its website at www.WCFC.com, where visitors can register and create profiles, interact with other members, post blogs, upload and share videos and pictures, join specialized groups, check the event calendar to find the latest in upcoming events on various media, and more. WCFC has integrated a Facebook Connect feature into its website, leveraging Facebook's 100 million user base. By clicking the Facebook Connect button on the WCFC website, users can link their WCFC and Facebook profiles so that activities on the WCFC website are mirrored on their Facebook walls and on the WCFC Facebook fan page at www.facebook.com/worldcfc, which has attracted over 3,000 fans in the short time since its introduction. Fans have enjoyed being the first to receive fight news as it breaks through the notification feature built into the site that aggregates news stories from around the world and posts the link to WCFC users' Twitter or Facebook pages. The viral marketing potential of this approach projects to substantially accelerate WCFC membership growth, thereby increasing the potential pay-per-view audience from which WCFC expects to derive its primary revenue. MatchFights also plans to broadcast non-WCFC MMA events from local venues across the nation on a PPV basis, vastly expanding the choices for WCFC members and MMA fans, and opening new global opportunities for revenue.
Shareholders and anyone interested in monitoring the progress of the company are encouraged to subscribe to the electronic mailing list at www.actionviewint.com.
About ActionView International, Inc.
ActionView International (www.actionviewint.com), its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand deliver live, pay-per-view events, including no-holds-barred, full contact fights, in an interactive venue over the Internet to a global audience. Revenue is derived from pay-per-view buys. The live events have broad appeal and include elements of fighting, music, ring girl contests, and other live entertainment as part of the broadcast. For additional information about MatchFights and its World Championship Full Contact brand, please visit www.WCFC.com and join the world's premier fight-based network.