NETBOOSTER (FR0000079683 - ALNBT), the European interactive agency specialized
in Online Marketing and GUAVA A/S (DK0060074144 - GUAVA.CO) announce today that
they have decided to combine operationally their respective UK businesses under
Guava brand and operational management.
As a result of this transaction, Guava and NetBooster will have a combined
business:
• employing a 50 people
• operating from locations in London, Cornwall and Berkshire
• with the ability to serve UK and international clients across the entire
spectrum of online marketing services
Nils Carlsson, Guava Group CEO commented as follows: “We are very excited about
the opportunity to merge both of our businesses as it will be a positive move
for both Guava and NetBooster. While NetBooster will benefit from Guava's
strong structure and excellent reputation in the market. On Guava's side a
closer relationship to NetBooster will put us in a strong position to service
and win international projects Guava will also get some large international
client accounts from NetBooster UK and be able to expand offerings e.g. in
affiliation and Display Advertising.”
For Pascal Chevalier, Chairman and CEO of NETBOOSTER Group, “following the
acquisition of a 68% stake in Guava Group, the merger of our two teams in the
UK is an excellent opportunity for both our respective clients and staff to
benefit from each others expertise, tools and know-how. It is also a clear
signal that NetBooster is serious about integrating operationally and
extracting synergies with Guava”
The final terms of this transaction will be finalized in the coming weeks and
will take the form of an acquisition by Guava UK of NetBooster UK Limited.
Initiated in 2009, the strategic alliance between NetBooster and Guava results
from a shared industrial vision. The clear objective is to better serve both
sets of customers as a result of:
• Complementary geographical presence providing unparallel coverage in Europe
• Combined access to a pool of over 400 online marketing specialists in 9
countries in Europe
• Deeper and complementary technology tools and technical platforms
Guava and NetBooster are both leading interactive agencies with strong market
share in Northern Europe (Scandinavia and United Kingdom) in the case of Guava
and Southern Europe (France, Italy, Spain) in the case of NetBooster. Both
companies offer professional and expert advice across the full spectrum of
online marketing including: Online Marketing Consulting, Search Engine
Marketing, Media Advisory and Buying, Web Design, Affiliate Marketing
Management and CRM Datamining.
With kind regards
Guava A/S
Nils Carlsson
Group Chief Executive Officer
Further information can be obtained by contacting the following persons:
Guava A/S Horwath Revisorerne (Certified Adviser)
Amaliegade 3-5 Strandvejen 58
DK-1256 København K DK-2900 Hellerup
Nils Carlsson Søren Jonassen / Thomas Viscovich
GroupChief Executive Officer State Authorised Public Accountant
Tlf.: +46 766447700 Tlf.: 39 29 25 00
Mail: ir@guava.com Mail: s.jonassen@revisor.com
t.viscovich@revisor.com