MURRIETA, Calif., March 29, 2010 (GLOBE NEWSWIRE) -- ActionView International, Inc. (Pink Sheets:AVEW) and its wholly owned MatchFights LLC subsidiary today announced ongoing television and radio advertising for the April 3, 2010 World Championship Full Contact (WCFC) event being held at The Rail Event Center in Salt Lake City, Utah. The advertising program is focused on the core demographics for the WCFC brand, including MMA fans worldwide and those who live in the Utah market and may want to attend the April 3rd event.
Fans can sign up for the pay-per-view broadcast at www.WCFC.com, and tickets to attend the live show can be purchased through a link at www.WCFC.com, through all Smith's Tix locations (www.smithstix.com), at The Rail Event Center box office, or by phone at 888-310-4620. Based on early ticket sales and interest level, the company is currently expecting the live event to be a sell-out.
MatchFights delivers the most exciting brand of full contact fighting under its World Championship Full Contact banner. MatchFights' events are broadcast live to a worldwide audience over the Internet and revenue is derived from pay-per-view buys.
Television advertising for the event is currently in circulation on both Spike TV and Versus Network. The WCFC commercial spot, which can be viewed on the home page of www.WCFC.com, is and will be running on UFC programs, including UFC Primetime, UFC Live, UFC 111 Countdown, The Ultimate Fighter and UFC Fight Night.
Radio advertising, which is focused on the Utah market, is in rotation on FM stations KBER 101; KHTB 94.9 ZRock; KZZQ 97.5 The Blaze; and KUUU 92.5 U92.
"The comprehensive advertising strategy for WCFC events is expected to include all forms of media, including television, radio, Internet and print," said Johnny Riche head of LBH Productions, which is producing the event. "A main focus for the inaugural WCFC event is on the local Utah market where fans can attend the live show, as well as MMA enthusiasts around the world who can view the fights through our Internet PPV broadcast. As the WCFC gains additional profile, the advertising campaign for future events is expected to expand to additional media markets and advertising channels.
"Fans of UFC events broadcast on Spike TV and Versus are an obvious demographic for us to target in our advertising efforts, and rock and hip hop radio stations also draw action sports enthusiasts who will want to attend our events and watch the fight on our Internet broadcasts."
The April 3rd WCFC event will start at 7:00 pm local time and features many of Utah's top Mixed Martial Arts Fighters. The fight card for the April 3rd event consists of two main event bouts plus six additional fights featuring professional fighters that range from flyweight to light heavyweight classifications.
For those unable to attend the event in person, registration for the pay-per-view broadcast is available at www.WCFC.com. The pay-per-view broadcast is $14.95 for non-WCFC members and $9.95 for WCFC members who are not among the first 1,000 to sign up. Creating a WCFC profile is free and is a great way to access the latest in MMA news, video and blogs while networking with fighters, promoters and other fans.
WCFC is building its own unique brand of MMA events, pioneering new technology to capitalize on the enormity of the Internet and its 1.7 billion users. WCFC's strategy is to accomplish its goals by advancing the visibility and versatility of its website at www.WCFC.com, where visitors can register and create profiles, interact with other members, post blogs, upload and share videos and pictures, join specialized groups, check the event calendar to find the latest in upcoming events on various media, and more. WCFC has integrated a Facebook Connect feature into its website, leveraging Facebook's 100 million user base. By clicking the Facebook Connect button the WCFC website, users can link their WCFC and Facebook profiles so that activities on the WCFC website are mirrored on their Facebook walls and on the WCFC Facebook fan page at www.facebook.com/worldcfc, which has attracted over 3,000 fans in the short time since its introduction. Fans have enjoyed being the first to receive fight news as it breaks through the notification feature built into the site that aggregates news stories from around the world and posts the link to WCFC users' Twitter or Facebook pages. The viral marketing potential of this approach projects to substantially accelerate WCFC membership growth, thereby increasing the potential pay-per-view audience from which WCFC expects to derive its primary revenue. MatchFights also plans to broadcast non-WCFC MMA events from local venues across the nation on a PPV basis, vastly expanding the choices for WCFC members and MMA fans and opening new global opportunities for revenue.
Shareholders and anyone interested in monitoring the progress of the company are encouraged to subscribe to the electronic mailing list at www.actionviewint.com.
About ActionView International, Inc.
ActionView International (www.actionviewint.com), its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand deliver live, pay-per-view events, including no-holds-barred, full contact fights, in an interactive venue over the Internet to a global audience. Revenue is derived from pay-per-view buys. The live events have broad appeal and include elements of fighting, music, ring girl contests, and other live entertainment as part of the broadcast. For additional information about MatchFights and its World Championship Full Contact brand, please visit www.WCFC.com and join the world's premier fight-based network.