LOS ANGELES, CA--(Marketwire - March 30, 2010) - Renowned national kids fitness destination My Gym Children's Fitness Center (www.mygym.com) and Mogreet, Inc. (www.mogreet.com) -- a recognized leader and innovator in mobile video messaging -- have joined forces to combat childhood obesity and promote kids fitness with the launch of a customized mobile phone video content campaign featuring The Activators (www.TheActivators.net), a new children's entertainment group whose mission is to make fitness fun. Designed for preschoolers and early grade children, the My Gym/Activators mobile video campaign combines fun and fitness to help parents meet the challenge of introducing children to a healthful lifestyle.
Applying Mogreet's proprietary technology, the My Gym/Activators mobile campaign delivers an ongoing array of "Activator" exercise videos to My Gym customers and parents everywhere directly to their mobile phones. Parents and their children can easily participate by texting the word "Activators" to 21534 from their mobile phones. Once parents have opted in, they will instantly receive an entertaining and fun filled video featuring My Gym's The Activators as well as join the My Gym Mobile Club where they will receive additional content such as My Gym announcements regarding events, special offers, live in-market appearances of The Activators and other important kids fitness messages from the My Gym fitness professionals.
"My Gym prides itself on developing new ways to communicate and bring our message & programming to families, and this is exactly what the My Gym/Activators campaign is doing," said Matt Hendison, Chief Officer, Marketing and Entertainment for My Gym. "We are excited about our recent launch of The Activators, and being able to reach moms, dads and especially kids in a very personal and interactive way -- via their mobile phones in video -- is extremely powerful."
"My Gym has done a great job integrating MMS into their multi-channel marketing efforts," commented James Citron, CEO, Mogreet. "By delivering great value to parents who opt-in (their children are both entertained and motivated to exercise more), My Gym strengthens their relationship with their end customer, parents, and extends their ability to reach this audience at any time, anywhere through targeted mobile communications."
My Gym will be promoting the mobile campaign through several consumer touchpoints, including My Gym locations, its website MyGym.com, email communications and print campaigns targeted at new potential customers.
Mogreet is expanding brands' reach by harnessing the power of mobile messaging as a communication medium. It's not just for kids, anymore. Today, adults of all ages are messaging as much as they are placing voice calls. Mogreet's mobile video messaging platform has been utilized by leading brands in entertainment, retail, sports, pharmaceuticals and media.
Note:
For additional information, please visit www.mogreet.com. You can experience the campaign by texting "MyGym" or "Activators" to 21534.
About Mogreet, Inc.
Mogreet is the world's first mobile video messaging platform, enabling brands to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate to over 200-million mobile phones across all major carriers in the United States. Founded in 2006, the company has raised $7MM USD in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California.
About My Gym
Established in 1983, My Gym Children's Fitness Center is the worldwide leader in children's fitness with over 200 locations worldwide, including international franchises in such locations as Hong Kong, France, New Zealand, Canada and Mexico. For over 25 years, My Gym has combined innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children -- ages 6 weeks to 13 years -- by helping them acquire the skills, confidence and positive self-image needed to become healthy young adults. My Gym's award winning, structured, noncompetitive and age-appropriate classes enhance children's overall physical and mental development through games, music, exercise, sports, gymnastics, puppets, special rides and fun! MGE has expanded beyond the walls of its award-winning fitness centers with the launch of the mobile MY GYM franchises, mall-based My Gym attractions and The Activators, an original children's entertainment group (www.TheActivators.net). Through its vibrant entertainment division, MGE has forged alliances with leading media and licensing companies to produce and market My Gym television shows, DVD's and a wide array of consumer merchandise. Mymo's Adventures earned the 2006 iParenting Award for Outstanding Children's DVD. The My Gym television show, My Gym At Home airs on BabyFirstTV, a 24/7 commercial-free channel focusing on children's development. My Gym is located on the Web at www.mygym.com.
Contact Information:
CONTACT:
Steve Syatt
SSA Public Relations
(818) 907-5929
