RESEARCH TRIANGLE PARK, NC--(Marketwire - April 7, 2010) - An upcoming webinar will explore previously unpublished data on MSL budgets, activities, performance measurement and more.
Yanis Saradjian, Director of Consulting at Cutting Edge Information (http://www.cuttingedgeinfo.com), a leading provider of life sciences business intelligence, will deliver research findings in a presentation titled: "Ensuring Medical Liaison Programs' Excellence: Benchmarking through Analytics."
DATE: Tuesday, April 13th, 2010
TIME: 2:00 pm EDT / 11:00 am PT
REGISTER HERE: https://connect.cuttingedgeinfo.com/cartprocess/?id=WE110
Mr. Saradjian oversees the development of unique assessment tools for MSL Program managers. He has conducted research studies on MSL functions, medical information groups and the management of IITs.
With the aid of metrics derived from primary studies and his unique Program Assessment Service, Mr. Saradjian will go into detail about how the use of industry analytics is helping life sciences companies to:
- Structure, budget and staff MSL operations
- Compare MSLs' responsibilities and activities to industry benchmarks
- Prove value of team field interventions to upper management
- Boost the development of lasting thought leader relationships
- Establish sound program expansion strategies and performance measurements
As part of the webinar presentation, Mr. Saradjian will unveil the key findings of an MSL study to be published by Cutting Edge Information later this month.
"These days, the MSL role is complicated, thanks to massive sales rep layoffs, challenging pipelines and looming patent expirations," said Saradjian. "However, the upside to all this is that the relationships between companies and opinion leaders are valued more than ever. Medical affairs managers have many opportunities to strengthen the MSL function. I look forward to sharing our recommendations, which are based on our extensive research in this area."
FURTHER INFORMATION ABOUT CUTTING EDGE INFORMATION:
Cutting Edge Information has developed its MSL Program Assessment service, a unique service based on years of research and expertise, to assist MSL Program managers as they build up their operations. This service equips teams with the tools needed to compete with the best MSL programs in the industry.
For more about this program, visit the website at http://www.cuttingedgeinfo.com/consulting/msl-assessment.php
A list of the company's Medical Affairs benchmarking studies is available at http://www.cuttingedgeinfo.com/reports/medical-affairs.php
Don't Miss -- Register for next week's webinar here: https://connect.cuttingedgeinfo.com/cartprocess/?id=WE110
Contact Information:
CONTACT: Stephanie Swanson
(919) 433-0212