WAKEFIELD, Mass., April 19, 2010 (GLOBE NEWSWIRE) --
WHAT: In the search engine marketing (SEM) world, social networks and search go hand-in-hand. In this webinar, Parks Blackwell, Senior Client Development Manager for Range Online Media, will sort out the reality from the hype of social media strategies. She'll help you discover how to align messaging between all interactive tactics to ensure a consistent message, while maintaining proper coverage on each channel. Learn how to promote and allow consumers to talk about your brand in a real voice, sparking not only conversation and awareness but also long term loyalty and sales. Discover how to manage negative feedback being indexed in the engines and effectively decrease the exposure of naysayers. This free, must-attend webinar will provide key takeaways and actionable techniques to keep you from feeling swamped in the social media quandary.
WHEN: Thursday, April 22, 2010 at 12 pm EDT (9 am PDT)
WHERE: Online Webcast
REGISTER: http://www.sempo.org/learning_center/webinars
ADDITIONAL INFORMATION: This is a free webinar for SEMPO members and non-members. An archived copy of the session will be listed with the past SEMPO webinars within 24 hours of the event at http://www.sempo.org/learning_center/webinars.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost. For more information or to join the organization, visit http://www.SEMPO.org.
The Search Engine Marketing Professional Organization logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2228