SAN DIEGO, April 21, 2010 (GLOBE NEWSWIRE) -- GreenHouse Holdings, Inc. (OTCBB:GRHU), a global energy solutions service provider based in San Diego, California, today announced that, pursuant to a Letter of Intent with Karl Strauss Brewing Company, a leading U.S. craft beer company also based in San Diego, GreenHouse will install an E-Fuel MicroFuelerTM, a portable ethanol micro-refinery fuel system at the Karl Strauss main brewery in San Diego. This innovative system will be designed and installed by GreenHouse, and will allow the brewery to turn its discarded organic waste into ethanol fuel.
Under the terms of the agreement, GreenHouse will lease the E-Fuel MicroFuelerTM and sell the ethanol fuel it produces to Karl Strauss. Karl Strauss plans to convert its gasoline-powered sales and delivery vehicles to use the ethanol fuel produced by the E-Fuel MicroFuelerTM which will result in significant fuel savings annually. GreenHouse will also be facilitating the conversion of these vehicles.
"We're pleased to announce this agreement as it represents an important milestone in our expansion plans. This agreement is the first instance of GreenHouse generating revenues from sales of ethanol and ethanol producing products. We are now able to show the beverage and brewery industry that this proprietary process can turn organic waste to fuel in a cost efficient manner with very low capital expenditure. This will generate significant new business for Greenhouse's sales of ethanol to similarly situated new customers," said Chris Ursitti, Chief Executive Officer of GreenHouse.
Karl Strauss Brewing Company opened San Diego's first craft brewery in 1989 and as part of its ongoing environmental stewardship mission is continually searching for best practices to improve the company's environmental sustainability. Alleviating pressure from landfills, the reusing of brewery organic waste to create fuel for cars will help in the developing of a cleaner and more sustainable region.
"Karl Strauss has been an integral part of San Diego's growth and the fabric of life here in Southern California over the past two decades," said Chris Cramer, Karl Strauss CEO and Co-Founder. "As we continue to grow our brewing operations; we strive continuously to do so in the most environmentally responsible manner. We hope this agreement with GreenHouse will set a precedent in our industry and lead to more breweries converting their organic waste to ethanol."
The GreenHouse business model includes set up, delivery and servicing of each MicroFueler unit at customers' home or business. The MicroFueler is a portable micro-refinery system that will transform refueling by creating the first user-friendly, self-service pump. Using state-of-the-art semiconductor technology, the appliance-sized MicroFueler units are pump-stations and ethanol distillers requiring only three kilowatts of electricity to produce one gallon of E-Fuel100 which in turn generates up to 23 kilowatts of energy. E-Fuel100 is made up of 100% ethanol biofuel and is safe for all vehicles made after 1991.
For more information about GreenHouse and Karl Strauss' partnership or the E-Fuel MicroFueler, visit www.GreenHouseEnergy.com, or contact Karen Hutchens at karen@hutchenspr.com or 619.236.0227.
This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.
About GreenHouse Holdings, Inc.
GreenHouse is a San Diego, California based global energy solutions and ethanol fuel provider. The company develops sustainable and eco-friendly infrastructure that can be rapidly deployed establishing the standard for delivering sustainable self-sufficiency to the world. Its three primary business segments--GreenHouse Builders, GreenHouse Energy and GreenHouse Community--address broad markets from homeowners and the building industry to corporations, governments, and Third World countries. GreenHouse offers consumers effective home improvement products that improve the environment and benefit homeowners financially through lower energy bills and reduced maintenance expenses. Energy production includes scalable ethanol refineries including the revolutionary at-home E-Fuel Microfueler(TM), the GridBuster (which combines with the MicroFueler to convert ethanol into electricity) to large-scale fleet operations. All ethanol is produced from non-corn based organic waste.
The GreenHouse Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7361
About Karl Strauss Brewing Company
Two college grads, a 75-year-old master brewer, and a passion for beer…when Karl Strauss Brewing Company started brewing full-flavored, quality handcrafted beer in 1989, it was the first craft brewery to open in San Diego in more than 50 years. This year Karl Strauss Brewing Company turns the big 2-1, the most important year in a beer drinker's life. This coming of age will be celebrated throughout 2010 with a diverse lineup of 35 beers, including 6 year-round favorites, 3 seasonal offerings, and a host of innovative special brews. Located in San Diego and distributed exclusively in Southern California, Karl Strauss currently ranks #39 on the list of Top Craft Breweries in the country. In addition to handcrafting quality beers, Karl Strauss is a leader of the beer and culinary connection at their six local brewery restaurants. For more information visit karlstrauss.com or call the brewery at (858) 273-2739.