Metro International S.A. ("Metro"), the international newspaper group, today
announced that Metro expands in Brazil by launching a new edition in Campinas.
Together with Bandeirantes, Metro's local partner in Brazil, Metro initiated the
expansion in the Sao Paulo area last year, using the Sao Paulo operation as a
hub to generate operating synergies. Campinas is the next step following the
expansion into Santos and the ABC region. Metro's total circulation in Brazil
now amounts to 240,000 daily copies.
Campinas is a city of approximately two million people, located 90 kilometres
from Sao Paulo. It is home to many national and international high-tech
industries, with an interesting local advertising market representing 2 percent
of the total Brazilian newspaper market. The new edition will have an initial
distribution of 30,000 daily copies from Monday to Friday. It will be hand
delivered by distributors at strategic locations to reach the target audience.
Per Mikael Jensen, President and CEO of Metro International commented: "Metro
continues its expansion in line with the strategy for growth in emerging
markets. Brazil is one of the most attractive markets in Latin America, both in
terms of its size and growth. Step by step we are increasing our opportunities
to tap into the market for national sales in Brazil and increase our market
share thereof."
Pablo Mazzei, EVP for Latin America of Metro International added: "The Sao Paulo
operation has achieved great results from start. We are very excited to continue
our growth strategy in Brazil together with Bandeirantes, one of the leading
television and radio broadcasters, whose strengths are unique and complementary
to ours."
For further information, please visit www.metro.lu <http://www.metro.lu/>, or
contact:
Per Mikael Jensen, President and CEO Tel: +46 8 120 570 00
Pablo Mazzei, EVP Latin America Tel: +56 9 9 158 0700
Linda Fors, Head of Investor Relations Tel: +46 704 15 95 30
***
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published
in over 100 major cities in 19 countries across Europe, North & South America
and Asia. Metro has a unique global reach - attracting a young, active,
well-educated Metropolitan audience of 17 million daily readers.
Metro International S.A. shares are listed on Nasdaq OMX Stockholm through
Swedish Depository Receipts of series A and series B under the symbols MTROA and
MTROB
[HUG#1409591]
Metro Expands in Brazil into Campinas
| Quelle: Metro International S.A.