MIAMI, FL--(Marketwire - May 12, 2010) - Miami-based, Pumped Inc, a Creative Branding agency, has developed an innovative mixed media advertising campaign "Really Big Love Note" for luxury client East Coast Jewelry, to honor all women during Mother's Day week.
Starting on May 3, 2010 at 12a.m., East Coast Jewelry invited the public to post a message on its microsite -- www.reallybiglovenote.com -- telling that special woman just how much they mean to them. The message was then broadcast in real-time onto an eye-popping 14 feet by 48 feet digital billboard on heavily trafficked I-95 in South Florida. The promotion, which ends on Mother's Day, May 9, 2010, is free.
"We consider this the world's largest digital greeting card and anyone can share their sentiments in real-time honoring motherhood," said Carlos Peña, Creative Director of Pumped, Inc. The campaign was not only developed as homage to mothers but showcases the established jeweler's trendsetting vision in digital technologies and luxury goods.
In addition to displaying their "love notes" on a billboard for all to see, visitors to the microsite could then forward a digital copy of their posted message by emailing it to that special woman in their lives. As an added incentive, they were invited to sign-up for inclusion on a mailing list and register for a drawing to win a $2,500 gift certificate.
"We are always working hard for our clients at finding new and memorable ways of reaching their audience and are excited about the impact of this campaign," said Peña. The campaign has been featured across the web, in media publications and local television news media. "The real-time aspect is a truly unique approach to the media industry," said Ric Roth, media partner, IGT Media Holding, Inc.
"We have worked with Carlos and his team at Pumped Inc., on many other campaigns and this one stands out as one of our favorites," said Bobby Yampolsky, CEO of East Coast Jewelry.
About Pumped:
Pumped is a Miami-based full-service advertising and design firm with extensive experience developing brand, websites, social media initiatives, advertising and public relations campaigns for national and international clients. For more information, visit www.pumpedinc.com
Contact Information:
Media contact:
Frances Alban
(305) 371-3955
