Metro International S.A. ("Metro"), the international newspaper group, today
announced that the agreement between Metro Hong Kong and MTR Corporation ("MTR")
for distribution of the Metro newspaper in the public transportation system in
Hong Kong has been renewed. The new agreement will be effective from 1 October
2010 and is valid for a period of three years under similar terms as previously.
The new contract continues to provide Metro Hong Kong the exclusive right to
distribute along five MTR lines and at selected stations along the East Rail
Line and the Man On Shan Line, a total of 63 stations across the MTR network.
The partnership between Metro and MTR dates back to 2002, when Metro was
launched as the first free daily newspaper in Hong Kong. MTR is the backbone of
public transport in Hong Kong, and Metro has become an invaluable part of the
MTR travel experience. The partnership in turn permits Metro to offer its
commercial clients a unique and attractive audience with relevant demographics.
Per Mikael Jensen, President & CEO Metro International, said:
"The award of the tender can be much attributed to the leadership of Metro
International in the free newspaper industry and Metro's local management
expertise. We have recently secured distribution contracts in three of our most
important markets, confirming Metro as a indispensible part of the commuter
experience for young urban professionals and as an important partner for leading
public transportation companies."
Peter Kuo, MD Metro Hong Kong, added:
"We are delighted to be continuing our long term partnership with the MTR
Corporation, which is one of our most valued partners. Every day we distribute
approximately 350,000 copies of the Metro newspaper in the MTR system, providing
a premium service to its travelers and a great audience to our advertisers. We
look forward to our continued partnership and to be producing the fact-based,
unbiased, non-political and positive editorial style newspaper that our readers
like so much."
For further information please contact:
Per Mikael Jensen, President & CEO Metro International Tel: +46 8 120 570 00
Peter Kuo, MD Metro Hong Kong Tel: +852
3196 1601 2
Linda Fors, Head of Investor Relations Tel: +46 704
15 95 30
***
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published
in over 100 major cities in 19 countries across Europe, North & South America
and Asia. Metro has a unique global reach - attracting a young, active,
well-educated Metropolitan audience of 17 million daily readers. Metro
International S.A. shares are listed on Nasdaq OMX Stockholm through Swedish
Depository Receipts of series A and series B under the symbols MTROA and MTROB.
[HUG#1417036]
Metro Hong Kong wins subway contract
| Quelle: Metro International S.A.