The Cell Phone for the Senior Dad

The ClarityLife C900 Is Designed to Be Loud Enough, Big Enough, and Easy Enough for Anyone to Use


CHATTANOOGA, TN--(Marketwire - June 9, 2010) -  Is your dad or grandfather more concerned about hearing your voice than downloading the latest app? Have they had enough socks, ties and tools to last a lifetime and want a helpful gift for Father's Day that works well when they use it? Enter the ClarityLife C900, an easy-to-use mobile phone made for older Americans that doubles as an emergency response device.

Designed to replace the cell phone dad never turns on with one he won't leave home without, the C900 features a large front display with prominent buttons and 20 decibel amplification. This senior-friendly design helps dads deal with vision or hearing loss. Its easy-to-use features, without the unnecessary bells and whistles that so many phones now have, help dad simply operate the phone and connect with friends and family while he's out. And the phone's Safety Button instantly calls and texts preprogrammed numbers in the case of an emergency.

Clarity, a division of Plantronics (NYSE: PLT), produces a wide range of phones, TV amplifiers and more, each designed to help those with hearing and vision loss and arthritis as well as be simple enough for anyone to use.

"Most Americans rely on their cell phones to keep them connected while they're away from home, whether it's to add that last item on the grocery list or call for help when they get a flat tire. Why wouldn't we want our parents to have that same option," said Carsten Trads, president of Clarity. "We designed the C900 to remove all of the objections dad has to actually using his mobile phone."

The C900 has been featured in the USA Today and The New York Times, among others, following its launch. Go to www.ClarityProducts.com to purchase the C900. It could be the one gift dad needs but doesn't have yet.

Tammy McBride bought the C900 for her father and it gave him back independence -- and let him return to the golf course. Watch their story: http://www.youtube.com/watch?v=L4cG2M9RSNE

About Clarity
Clarity® is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for those with hearing loss. A leader in sound amplification, Clarity's patented technologies, Clarity® Power™ and Digital Clarity Power™, provide customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. For more information about Clarity and its products, please call 1-800-426-3738 or visit www.clarityproducts.com.

Senior Cell Phone