Tele2 Sweden launches iPhone 4

Stockholm - Tele2 AB, ("Tele2"), (Stockholm Stock Exchange: TEL2 A and TEL2 B),
announced today that Tele2 Sweden will launch iPhone 4, the thinnest smartphone
in the world with the highest resolution display ever built into a phone, in
Sweden in the coming weeks.

For further information or to register interest, please
visithttp://www.tele2.se/iphone.

For more information on iPhone 4 please visithttp://www.apple.com/iphone.

____________________________________________________________________

Further information can be obtained from:
Lars Torstensson, Investor Inquiries, Telephone: +46 702 73 48 79
Pernilla Oldmark, Press Inquiries, Tel: +46 704 26 45 45

TELE2 IS ONE OF EUROPE'S LEADING TELECOM OPERATORS, ALWAYS PROVIDING THE BEST
DEAL. We have 28 million customers in 11 countries. Tele2 offers mobile
services, fixed broadband and telephony, data network services, cable TV and
content services. Ever since Jan Stenbeck founded the company in 1993, it has
been a tough challenger to the former government monopolies and other
established providers. Tele2 has been listed on the NASDAQ OMX Stockholm since
1996. In 2009, we had net sales of SEK 39.5 billion and reported an operating
profit (EBITDA) of SEK 9.4 billion.



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