LAS VEGAS, July 27, 2010 (GLOBE NEWSWIRE) -- EQ Labs, Inc. (Pink Sheets:EQLB) announced today that it will launch a nationwide promotion at the Las Vegas Boulevard location of Walgreens on Labor Day weekend. The promotion, which will begin on Labor Day weekend, will allow one lucky purchaser of the EQ Smart Energy Drink to receive a free personal poker seminar from poker celebrity Vanessa Rousso. Ms. Rousso has an international reputation as one of the best poker players in the world.
Another lucky winner will receive a personal thrill ride from champion Baja racer, T.J. Flores, later this year. T.J. and the LVDC Race Team, based out of Las Vegas, NV, are the 2008 Over all Off-road Champs and the winner of the 2008 and 2009 Mint 400. The company intends to add at least one additional celebrity to the promotion on Labor Day weekend.
The Company will use this promotion to begin a national rollout of its energy drink in additional Walgreens stores. In addition to Walgreens, EQ Energy drink is sold at Best Buy, 7-Eleven, and other leading retailers.
Maurice Owens, Chief Executive Officer of EQ Labs, commented, "We intend to use our celebrity relationships to build the EQ brand not only in North America but also in Europe. We believe we'll attract a major crowd at this event. Ms. Rousso and Mr. Flores will both appear personally to sign autographs so we invite all fans of EQ Energy drink to stop by on September 4th to meet Ms. Rousso and Mr. Flores and the EQ management team."
About EQ Labs, Inc. EQ Labs is engaged in the development, marketing and sale of EQ ("The Smart Energy Drink"). EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy, consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers. For more information about EQ, visit: www.drinkeq.com/" target="_top" rel="nofollow">http://www.drinkeq.com/.
The EQ Labs, Inc. logo is available at www.globenewswire.com/newsroom/prs/%3Fpkgid=7430" target="_top" rel="nofollow">http://www.globenewswire.com/newsroom/prs/?pkgid=7430
Forward-Looking Statements: This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by EQ Labs, Inc. are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
Walgreens is a registered trademark of Walgreen Co.