Trading Statement


28th July 2010	                                                                 

                                 POWERFLUTE OYJ    
                             
                               TRADING STATEMENT                                

Powerflute Oyj (the "Company" or “Powerflute”), the packaging group with        
established positions in Nordic semi-chemical fluting and coated woodfree       
papers, today provides the following update ahead of the announcement of its    
interim results for the six months ended 30 June 2010.           
               
The mixed trading conditions, outlined at the Annual General Meeting held in    
April, continued into the second quarter. However, demand for our products      
remained robust and both businesses were able to operate at close to maximum    
capacity throughout the period.       
                                          
Selling prices for Nordic semi-chemical fluting recovered strongly and          
profitability in this business had greatly improved by the end of the period.   
Following a challenging first quarter, which was adversely impacted by the      
Finnish port strike, the business performed well throughout the second quarter  
and we expect this strong performance to continue into the second half and      
beyond.         
                                                                
In contrast, our coated woodfree business experienced both lower average selling
prices and higher raw material costs, compared with the same period in the prior
year. The adverse impact of the reduction in average selling prices was €6      
million while the impact of higher pulp costs was in excess of €9 million. A 28%
increase in delivered volumes, the successful implementation of cost reduction  
and performance improvement measures and price increases achieved during the    
period, only partially offset these factors.    
                                
Price recovery in Nordic semi-chemical fluting and coated woodfree markets is   
expected to continue during the second half of the year and demand currently    
remains strong in both businesses. Pulp costs in Europe appear to have          
stabilised over the summer months and there is evidence that they have begun to 
reduce in some markets. Together, these factors should lead to improved         
performance during the second half of the year.     
                            
Accordingly, while the results for the first half will be below those of the    
prior year, subject to the positive trends outlined above continuing, we expect 
performance for the full year to represent an improvement on the prior year and 
to be close to current market expectations.  
                                   
The Group's results for the six months ended 30 June 2010 will be announced     
during August 2010.                                                             


                                    - Ends-                                     

Contacts                                                                        
For additional information please contact:                                      
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| Powerflute OYJ                  |            | c/o Billy Clegg, Financial    |
| Dermot Smurfit (Chairman)       |            | Dynamics                      |
| Marco Casiraghi (Chief          |            | +44 (0)20 7269 7157           |
| Executive)                      |            |                               |
| David Walton (Chief Financial   |            |                               |
| Officer)                        |            |                               |
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| Collins Stewart Europe Ltd:     |            | +44 (0)20 7523 8350           |
| Piers Coombs                    |            |                               |
| Mark Dickenson                  |            |                               |
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| E.Öhman J:or Fondkommission AB: |            | +358 9 8866 6029              |
| Ms Arja Väyrynen                |            |                               |
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| Financial Dynamics:             |            | +44 (0)20 7831 3113           |
| Billy Clegg                     |            |                               |
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| K Capital Source                |            | +353 (1) 663 3686             |
| Mark Kenny                      |            |                               |
| Jonathan Neilan                 |            |                               |
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About Powerflute   
                                                             
Powerflute Oyj (“the Company” or “Powerflute”) is a packaging group with        
established positions in Nordic semi-chemical fluting and coated woodfree       
papers. Powerflute is listed on the AIM market of the London Stock Exchange     
(Ticker: POWR) and on the First North list, the alternative market of the OMX   
Nordic Exchange Stockholm AB (Ticker POW1V). 
                                   
Through its subsidiary Savon Sellu Oy, the Group operates a paper mill in       
Kuopio, Finland which produces a specialised form of semi-chemical fluting made 
from birchwood sourced principally in Finland and Russia. Corrugated boxes      
manufactured using Nordic semi-chemical fluting demonstrate exceptional strength
and moisture resistance and are extensively used for transportation of fruit and
vegetables, high-value industrial goods such as electrical appliances and       
automotive components. The Kuopio mill has the capacity to produce up to 300,000
tonnes per annum and is one of three suppliers of Nordic semi-chemical fluting  
in Europe.                    
                                                  
Through its recently acquired subsidiary Papierfabrik Scheufelen, the Group     
operates a paper mill in Lenningen, Germany which produces a range of coated    
woodfree papers from mixed hardwood and softwood pulps. Coated woodfree papers  
are used in the production of printed promotional material such as brochures,   
leaflets and other point of sale materials for producers and distributors of    
premium branded goods. The Lenningen mill has the capacity to produce up to     
300,000 tonnes per annum and supplies the majority of its products into the     
European market where total demand has historically been in excess of 7.7       
million tonnes per annum.