Alorica Inc. and PRC, LLC Sign Strategic Agreement

Combined Company Will Have Expanded Market Reach, Global Operations, Enhanced Service Portfolio and Broader Operating Platform


CHINO, CA--(Marketwire - August 3, 2010) -  Alorica Inc. and Florida-based PRC, LLC, both global leaders in the customer contact solutions industry, are pleased to announce today that the parties have entered into a strategic agreement wherein Alorica has become the parent company of PRC, LLC. The strategic agreement supports planned growth strategies for both companies and helps position the companies for future expansion as a leading global solutions provider.

With this strategic initiative, Alorica now counts across its entire enterprise nearly 20,000 employees in 34 locations. It will operate under the leadership of Alorica's Chairman and CEO, Andy Lee. Alorica now has one of the largest U.S. workforce teams of any customer contact provider, a global footprint that extends to India, the Philippines and Central America, and will be the largest Minority Business Enterprise (MBE) provider in the BPO industry.

"PRC has a long history of providing high quality experiences and unprecedented client support through their incredibly committed and passionate employee team. This combination and approach mirror the culture and philosophy at Alorica," says Chairman and CEO, Andy Lee. The client base of both Alorica and PRC going forward will be able to leverage the combined resources of the two companies while being able to maintain the same operational and account team leaders that are dedicated to each customer today.

"Andy Lee and the Alorica team bring a tremendously successful track record and a culture similarity with PRC that gives me great confidence that our combined forces will be even more successful together than they have been independently," says Steve Richards, CEO of PRC. "We look forward to the development opportunities this has for the employee team as one."

Strategic Benefits of the Transaction -- the advantages yielded by the combination of Alorica and PRC include:

  • A large-scale organization with a broader operating platform leveraging Alorica's history of stability, strength and growth
  • Continued commitment to service excellence and client satisfaction, as well as employee satisfaction and career development
  • Combined workforce of nearly 20,000 employees geographically positioned to flexibly respond to client needs
  • New client capabilities in Direct Marketing and Sales within B2C and B2B channels
  • Enhanced client offerings in Social Media, Digital Marketing, Reverse Logistics and Fulfillment, Customer Service, Customer Care and Technical Support
  • Broader global reach and expanded resources to address increasingly complex needs of Fortune 500 clients

The transaction closed on July 30, 2010. "Alorica and PRC by this strategic agreement now create a unique capability in our industry to leverage the resources and expertise of the combined enterprise to support customers across the spectrum of multiple touch points. The unified enterprise has the size, geographic footprint, diversity and capabilities to fulfill a variety of customer relationship needs," says Andy Lee. PRC's location in Plantation, FL will continue to house key functions and operations.

Robert W. Baird & Co. Incorporated served as financial advisor to PRC and Latham & Watkins LLP served as legal advisor. White & Case LLP served as legal counsel to Alorica.

About Alorica Inc.

Alorica is a global leader in delivering BPO customer contact management solutions. Alorica provides a variety of advanced customer contact management solutions such as customer care, technical support, sales, collections and social media services for Fortune 1000 companies mainly in the communications, technology, media, financial services, government, healthcare, automotive, retail and consumer product verticals. Alorica's specialty is providing flexibility to its clients while delivering high quality service. Headquartered in Chino, California with nearly 20,000 employees housed in 34 global contact management centers, Alorica provides unprecedented client support and attention. Alorica supports several customer communication channels including voice, email, chat and social media from onshore, near shore and offshore facilities. Additionally, Alorica provides fulfillment services and reverse logistics services through its U.S. logistics centers. For more information, please visit www.alorica.com.

About PRC, LLC

PRC is an Outsourced Business Solutions Provider globally delivering Customer Management, Technical Support, Sales and Marketing services on behalf of leading brands. With over 25 years of experience, PRC delivers solutions that support communications to target, acquire, grow, retain and develop customer relationships that deliver positive returns on clients' investment. PRC is headquartered in Plantation, Florida. For more information on PRC, visit www.prcnet.com.

Contact Information:

Media Contacts:
Danel Kuhlmann
Alorica Marketing and Communications Director

Tel. 954-693-4444 (Media Hotline)