SAN DIEGO, Aug. 12, 2010 (GLOBE NEWSWIRE) -- Fresh Healthy Vending announces recession proof franchise opportunities to allow investors to take advantage of economic uncertainty. As the initial shock of the economic changes we've seen in the last two years wears off, it is time for the brightest entrepreneurs to move forward and begin to capitalize on the opportunities that have been created. It's a well known fact that the most difficult economic times are some of the most opportunity rich!
The Challenge of Protecting and Growing Wealth in a Recession
There are 5 main things that are contributing to the economic climate:
- High Unemployment – There are literally millions of Americans that are unemployed right now and since these people aren't working they aren't spending any money, which leads into:
- Consumer Confidence is Very Low – Consumer confidence (or the population's propensity to part with their hard earned money in order to buy goods and services), is very low. This slows economic recovery and deepens the recession.
- Demand for Credit is at an All-Time Low – People aren't borrowing money, so there is less money to compete for in the marketplace.
- Real Estate is Unresponsive – Real Estate prices have continued to tumble, and there just isn't much opportunity in the sector.
- Banks are Struggling – As long as banks continue to struggle, financial investments are and will remain relatively risky.
These are things that we have all seen, but what can you do about it and how can you use the circumstances to your advantage?
Prospering in a Winter Economy
One of the terms that we often hear is "Economic Climate." Understanding what that means doesn't take a MBA – it just takes a sharp mind and the willingness to read the circumstances that we find ourselves in. To put it simply, climates are cycles and have seasons, and our climate is in a winter season. Historically, looking back at stock market past performance during the great downturns, the most recession resistant enterprises of all have been in the food and beverage industries.
Growth in a Fundamental Industry
It's important that we as entrepreneurs have a sharp eye for trend-setting and change. Putting yourself in a position to capitalize in a downturn requires a degree of clairvoyance beyond simply looking into a crystal ball. One of the best places for forward thinking people to look is to the government and pending legislation. As part of economic recovery, we rely on the government to sit down, assess the current situation and create stimulus.
One of the most exciting pieces of legislation to pass the Senate in the last 50 years is the Healthy Hunger-Free Kids act (http://ag.senate.gov/site/ComLeg/CN%20summary-%20nutrition.pdf), which is aimed at solving the growing problem of childhood obesity within a generation. The Healthy Hunger-Free Kids Act creates standards for school nutrition and allocates $4.5 billion in government spending over the next 10 years. Additionally, the bill is aimed at setting these standards beyond the cafeteria lunch room and removing the "junk" vending machines from 165,000 schools. Fresh Healthy Vending is the natural choice to fill the void, but we cannot do it alone!
The Solutions
Regardless of the stock market's volatility, people continue to eat. That makes Fresh Healthy Vending's market vertical stable and recession-proof. While most everyone who has money in the stock market has felt the pinch of shrinking valuations, people who have invested in our franchises have continued to do well and are now poised to capitalize even further. The why is simple: no matter what, people still get hungry and when they do, we offer a healthy alternative. So it's time to get smart, look into the future and move capital away from vulnerable investments and into smarter, recession resistant enterprises with huge growth potential.
About Fresh Healthy Vending
Fresh Healthy Vending is the leading healthy vending company in the U.S. and the only vending company that offers 100% juices, fresh vegetables and fruits, smoothies, and yogurts in every one of its vending machines. Under the leadership of CEO Jolly S. Backer, Fresh Healthy Vending is positioned for growth and continued success in the healthy vending machine market.
The Fresh Healthy Vending logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7618