LAS VEGAS, Sept. 8, 2010 (GLOBE NEWSWIRE) -- EQ Labs (Pink Sheets:EQLB) announced today that it has received an offer to be placed in a digital advertising network. The media screens that display the network are strategically situated throughout 108 stores and as result of this new collaboration, the EQ brand will be prominently displayed on 480 media screens in one of the larger c-store (convenience stores) proprietors in the Western part of the United States. EQ Labs believes that this marketing collaboration will be implemented along with a sales order in which product will be placed in 108 stores in less than 30 days.
Point of purchase advertising (POP) is an advertising medium that utilizes a display to catch a shopper's eye at the point of purchase. There are various types of point of purchase displays including floor stand displays, media screens and others. As a result of EQ Labs participation in the digital network, EQ Energy Drink will be displayed on over 400 screens daily and can potentially reach up to 4 million consumers per month.
Mo Owens, Chief Executive Officer of EQ Labs commented, "We are very excited about this opportunity. C-stores are an extremely important component of our overall sales opportunity. The c-store retail opportunity has launched some of the more recognizable energy drink brands in the world today and we believe it will be very important for our brand as sales continue to accelerate."
About EQ Labs, Inc. EQ Labs is engaged in the development, marketing and sale of EQ ("The Smart Energy Drink") . EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers. For more information about EQ, visit: www.globenewswire.com/newsroom/ctr%3Fd=200332%26l=3%26a=http%253A%252F%252Fwww.drinkeq.com%252F%26u=http%253A%252F%252Fus.lrd.yahoo.com%252FSIG%253D16s9ifq6s%252F%252A%252Ahttp%25253A%252Fwww.globenewswire.com%252Fnewsroom%252Fctr%25253Fd%253D199652%252526l%253D9%252526a%253Dhttp%2525253A%2525252F%2525252Fwww.drinkeq.com%2525252F%252526u%253Dhttp%2525253A%2525252F%2525252Fus.lrd.yahoo.com%2525252FSIG%2525253D10ssu8gui%2525252F%2525252A%2525252Ahttp%252525253A%2525252Fwww.drinkeq.com%2525252F" target="_top" rel="nofollow">http://www.drinkeq.com/.
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Forward-Looking Statements: This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by EQ Labs, Inc. are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.