Sweden's largest purchase directory eniro.se increased more than 40%

Sweden's largest purchase directory eniro.se increased more than 40%

Newly launched eniro.se was an immediate success. Finding businesses
that sell a certain product is now considerably easier on new eniro.se.
The number of searches for points of sale and companies on eniro.se has
increased more than 40% since the launch last week. More people who are
searching for points of sale and companies are visiting eniro.se, they
visit more often and perform more searches. Eniro has thus taken an
important step in reaching its vision - to be "everyone's first choice
in local search”. Over the next few days, Eniro will also release
Sweden's largest search and purchase directory as an app for iPhone and
Android.

Eniro's database has been supplemented with product information from the
websites of all businesses, and eniro.se contains considerably more
Swedish companies and points of sale than before. The number of keywords
that eniro.se can match is 100 times more than earlier versions of
eniro.se. No other online service gives users the same opportunities to
find points of sale so easily for an equally broad array of products and
services. For Eniro's customers, the news means appearing more times for
consumers who want to buy, which leads to more contacts and more
business.
“It's overwhelming that just six days after launching the new eniro.se,
the number of commercial searches for businesses and their products and
services has increased so dramatically,” says Mathias Hedlund, Senior
Vice President Products & Services at Eniro. The +40% results have been
stable over the six days that the service has been up and running - and
we haven't even started marketing the new eniro.se search and purchase
directory. The opportunity to search for points of sale for products and
services so seamlessly has obviously been eagerly awaited. The positive
response to the new eniro.se makes us optimistic about the future,” says
Mathias Hedlund.
Eniro will also release Sweden's largest search and purchase directory
as an app over the next few days. The new eniro.se with improved
functionality is already available for people who make searches via
mobile Internet. It will be released today as a free app for Android
phones and later this week for iPhones. With 100 times more keywords and
improved searchability, matches and relevance will increase for around
300,000 people who already use eniro.se on their mobiles. Finding what
you are looking for has never been easier. No matter where you are, in
real time, and for free.

“We are already taking the next step and launching an app for both
iPhone and Android, and an adapted service for mobile Internet,” says
Mathias Hedlund. The iPhone version of Eniro's new app also uses
Augmented Reality technology, which means that you can hold your mobile
in front of you, and see a view of reality augmented by information in
your immediate environment, such as contact information for the
businesses that sell the product or service that you want to buy.

 

http://www.eniro.se (http://www.eniro.se)
http://player.creomediagroup.se/eniro_ir_presentation_29okt/ (http://pla
yer.creomediagroup.se/eniro_ir_presentation_29okt/)  (Demo new eniro.se)
http://www.eniro.se/android/ (http://www.eniro.se/android/)
http://www.eniro.se/iphone/ (http://www.eniro.se/iphone/)
http://www.eniro.se/mobil/ (http://www.eniro.se/mobil/)
http://www.enirosverige.se/eniro-i-mobilen (http://www.enirosverige.se/e
niro-i-mobilen)   (pictures) 

For more information, contact:
Mathias Hedlund, Senior Vice President Products & Services at Eniro: +46
(0)706 663 758
Christine Kullgren, Media Relations, Eniro, +46 (0)730 494 837