Appointment of the Nomination Committee

Appointment of the Nomination Committee

In accordance with the decision at the Annual General Meeting on April
23, 2010 Pricer's Chairman of the board Peter Larsson has during October
contacted the company's largest shareholders to form a Nomination
Committee. Subsequently, the shareholders agreeing to participate in the
work of the Nomination Committee each nominated a representative.
The shareholders and representatives comprising the Nomination
Committee, in addition to the chairman of the board Peter Larsson, are:
Salvatore Grimaldi, SAGRI Development AB (also appointed chairman of the
Committee)
Thomas Bill, Monterro Holding Ltd
Theodor Jeansson, through company and close relatives
John Örtengren, Aktiespararna (The Swedish Shareholders' Association)
Combined, per September 30, 2010, these shareholders represented close
to 20 percent of the votes in Pricer AB.
The Nomination Committee will form a proposal to the Board of Directors
and prepare other matters prior to the Annual General Meeting planned
for April 2011. The Committee's assignment remains effective until a new
Nomination Committee is appointed.
Shareholders wishing to submit proposals to Pricer's Nomination
Committee can contact the Nomination Committee by e-mail at
ir@pricer.com or by letter to: Pricer AB, Attention: Valberedningen,
Bergkällavägen 20-22, S-192 79 Sollentuna, Sweden.
For further information, please contact:
Harald Bauer, CFO Pricer AB: +46 8 505 582 00
In its capacity as issuer, Pricer AB is releasing the information in
this press release in accordance with the Swedish Securities Exchange
Act (2007:528). The information was distributed to the media for
publication at 15:00 hrs CET on Thursday October 21sr 2010.

Pricer provides the retail industry's leading electronic display and
Electronic Shelf Label (ESL) platform, solutions, and services for
intelligently communicating, managing, and optimizing price and product
information on the retail floor. Pricer is the only company today
offering a communication platform that supports both segment based ESL
and pixel-based ESL. The platform is based on a two-way communication
protocol to ensure a complete traceability and effective management of
resources. The Pricer system significantly improves consumer benefit and
store productivity by simplifying work in the store. 
Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 5,800 installations in more than
30 countries with approximately 60 percent market share. Customers
include many of the world's top retailers and some of the foremost
retail chains in Europe, Japan and the USA. Pricer, in co-operation with
qualified partners, offers a totally integrated solution together with
supplementary products, applications and services. 
Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For
further information, please visit www.pricer.com   

Pricer AB (publ)                                                        
Website: www.pricer.com (http://www.pricer.com) 
Bergkällavägen 20-22                                              
Telephone: +46 8 505 582 00
SE-192 79 Sollentuna                                                
Corporate Identity number: 556427-7993
Sweden