CALGARY, ALBERTA--(Marketwire - Feb. 10, 2011) - This year marks the 25th anniversary of the Missing Children Society of Canada (MCSC). To mark the occasion, MCSC is announcing the launch of "I STOP", their national grassroots campaign to end child abduction. I STOP aims to engage Canadians in taking a personal action against abduction – with every action, no matter how small or large, combining to end child abduction in Canada.
Leading the way is Nate Hall, a young and rising recording artist from Waterloo, ON. Nate has stepped forward as the first face – and voice – of the I STOP movement. As his debut release, Nate has recorded a hauntingly soulful single for MCSC entitled "Things", which was recorded at the Calgary-based studio Ear Candy.
100% of the proceeds from downloads of Nate's single "Things" on iTunes is being donated to MCSC's search for missing children. Visit www.NateHallMusic.com for a link to the single.
"Nate's generous action is a perfect example of what our I STOP movement is all about," explained Amanda Pick, Executive Director of MCSC. "People and corporations across Canada are finding a personal way to bring an end to child abduction – often its things that they are already doing."
"Our I STOP movement calls on Canadians to connect with their own communities in a way that is meaningful to them, and join us in the search for our missing children."
Since 1986, MCSC has operated comprehensive hands-on investigative programs to assist police and searching families in the ongoing search for abducted and missing children. MCSC is the only non-profit organization in the country that conducts frontline investigations for missing children.
Visit www.mcsc.ca to find out how you can become a part of the I-STOP movement. More information about I STOP, including an I STOP video blog from Amanda Pick, is online at www.missingchildrencanada.blogspot.com.
INTERVIEW OPPORTUNITIES:
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Amanda Pick, Executive Director of MCSC, and Nate Hall will be available to accommodate media interviews and appearances/performances across the country.
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For travel schedules and interview arrangements, please speak with the contacts below.
About the Missing Children Society of Canada
Since 1986, the Missing Children Society of Canada has been reuniting missing children with their searching families through professional investigations, public awareness and family support programs. MCSC's team of former police detectives and trained investigators work closely with law enforcement while conducting frontline, hands-on investigative and search activities.
About Nate Hall
Nate's music style blends the best of acoustic, pop, and hip-hop. His influences include Jason Mraz, Ben Harper, Xavier Rudd, and B.o.B. Find Nate on Facebook as "Nate Hall Music" and on MySpace at: http://myspace.com/natehallmusic.
Contact Information: Missing Children Society of Canada
Amanda Pick
Executive Director
Cell: 403.510.6942
apick@mcsc.ca
www.mcsc.ca