WORTHINGTON, OH--(Marketwire - February 24, 2011) - Based on current vehicle ownership and planned new vehicle purchases, BMW, with a share point change of +3.20, is likely to be the fastest growing vehicle make over the next 6 months, according to the BIGresearch® Consumer Intentions and Actions® (CIA®) Survey (Feb-11, N=8,273). Also likely to see an increase in market share are Hyundai, with a share change of +2.75, and Nissan, with +2.10.
Ford and Chevrolet, although top on New Vehicle Purchasers' consideration lists, are likely to experience decline, with share changes of -2.57 and -3.28, respectively:
| % Current | % Considering | Point Change | ||
| Ownership | New Purchase | in Market Share | ||
| BMW | 1.2% | 4.4% | 3.20 | |
| Hyundai | 3.3% | 6.1% | 2.75 | |
| Nissan | 4.2% | 6.3% | 2.10 | |
| Acura | 1.2% | 3.1% | 1.86 | |
| Lexus | 1.2% | 3.0% | 1.83 | |
| Infiniti | 0.5% | 2.4% | 1.82 | |
| Cadillac | 1.8% | 3.1% | 1.36 | |
| Kia | 1.9% | 3.1% | 1.28 | |
| Audi | 0.7% | 1.8% | 1.04 | |
| Mercedes-Benz | 0.8% | 1.7% | 0.90 | |
| ... | ||||
| Ford | 14.9% | 12.3% | (2.57) | |
| Chevrolet | 13.9% | 10.6% | (3.28) |
Source: BIGresearch® Consumer Intentions and Actions® (CIA®) Feb-11
Questions: "What is the make of the car, truck or SUV you drive most often?"
"What make of vehicle are you considering?" (Weighted Average of 1st and 2nd Choice)
For a complimentary report, including full vehicle list: http://info.bigresearch.com
Purchase intentions are not the only way to rank makes of vehicles. By subtracting the percent of consumers who detract from a vehicle's reputation from those who would actively promote it, you can evaluate the strength of the make's image by Net Promoter Score*. When it comes to recommending vehicles to friends and family, the top rated vehicles by NPS are Subaru, Lexus, Honda, Acura and Infiniti. This shows that Subaru owners are the most likely to recommend their vehicle to friends, family and colleagues, and Lexus owners are also likely to promote their vehicles.
For an NPS report of select vehicle makes: http://www.formsite.com/prosper/SS022411
*Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld
About the BIGresearch® CIA®
The BIGresearch® Consumer Intentions and Actions® (CIA®) Survey monitors the pulse of over 8,000 consumers each month. It delivers fresh, demand-based information on where the consumer is shopping and their changing behavior. The February 2011 CIA Survey of 8,273 respondents was conducted 2/1-2/8/2011. Margin of error is +/- 1.1%.
BIGresearch® and CIA® are registered trademarks of Prosper Business Development Corp.
Contact Information:
Chrissy Wissinger
614.846.0146