Moen Perfects the Kitchen Pulldown Faucet Experience With Thoughtful Design and Meaningful Innovation

NORTH OLMSTED, OH--(Marketwire - Apr 26, 2011) - How can we make the pulldown kitchen faucet experience even better? That question was the root of an extensive research study conducted by Moen^®, the number one faucet brand in North America. The company observed consumers in their homes to understand what delights and frustrates them when using a pulldown faucet. The result was the best possible mix of meaningful innovation and useful features: the Reflex™ pulldown system -- the best, most user-friendly experience in a pulldown faucet.

"Reflex is a solution to what has been missing in the market," said Beth Wallick, senior wholesale product manager, Moen. "Rather than just focus on one or two features, Moen was the first to address the pulldown faucet experience as a whole. By considering the entire system, and designing each aspect to work in concert with each other, we improved the overall functionality and usability of pulldown faucets so they perform better than ever before. In fact, Reflex makes Moen pulldown faucets at least 40 percent easier to extend than any other pulldown system*."

Reflex is a direct response to the functionality that has been missing in the pulldown faucet market -- a better and more user-friendly experience. It offers the best, most comprehensive solution to issues that consumers have experienced in the past by addressing all elements of faucet usability -- from above to below the counter, ensuring the best, consumer-preferred solution.

• Easiest Operation
  
  Reflex works with the user's movement; not against it -- for easy, trouble-free use every time. Its resistance-free hose extends and retracts effortlessly; while its overall design is optimized for fast, uninterrupted hose return. Plus, Moen redesigned the hose weight to provide the perfect amount of retraction force, while preventing snags on under-cabinet obstructions.

• Greatest Range of Motion
  
  Designed for everyday life, the flexible hose in the Reflex pulldown system responds to user movement for improved ergonomics. The ball swivel joint between the hose and wand offers a full range of motion that works naturally and effortlessly with the movement of the wrist and easily directs the flow of water from the wand.

• User-Friendly Self-Docking Action
  
  Finally, consumers requested a wand that would dock perfectly every time. Only Reflex returns to the docked position after use without additional assistance -- no matter where it is released. The Reflex wand stays securely in place when not in use; yet extracts easily with only a gentle pull, even with just one hand. This smooth docking feature is due to perfectly matched geometries in the wand and dock; the wand is shaped to fit securely in the spout, ensuring a flawless alignment every time.

The new Brantford™ kitchen and bar/prep faucets are the first Moen pulldown faucets to feature Reflex. Reflex will roll out to all other Moen pulldown faucets throughout 2011.

For the more information on the new Reflex pulldown system from Moen, visit moen.com/reflex or call 1-800-BUY MOEN (1-800-289-6636).

*Test measured pounds of force required for straight extraction of sprayer from spout

About Moen
Moen, the 2010 EPA WaterSense® Manufacturer Partner of the Year, offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, bath accessories, showerheads, and stainless steel sinks for residential and commercial applications. As a WaterSense partner, Moen has aligned its priorities with the goals of the U.S. EPA, working to protect the future of our nation's water supply through the introduction and ongoing support of water-efficient products, programs and practices, while keeping consumers' needs top-of-mind.

Customers have come to rely on Moen, the #1 faucet brand in North America, to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: FO) (www.fortunebrands.com), a leading consumer brands company.