Schwinn Celebrates National May Bike Month With Bike It FWD

MADISON, WI--(Marketwire - May 9, 2011) - A new bicycle is always at the top of everyone's summer wish list, and this year Schwinn, America's iconic bicycle brand, is spreading the joy of riding during National May Bike Month with daily giveaways through Bike It FWD. It's fun and easy. Just enter to win a bike for a friend and if you win, Schwinn will return the favor and you'll get a bike, too. With daily drawings from May 1^st - May 31^st that's a whole lot of chances to win.

Beginning May 1^st through the entire month, simply visit www.Schwinnbikes.com or "like" Ride Schwinn on Facebook to take part in Bike It FWD. Once on the site, follow the simple prompts and choose a friend from your email or Facebook account to Bike It FWD to. Then choose the Schwinn bike that you think your friend would most like to win from the brand's wide range of categories including: Mountain, Hybrid, Kids, Road, Cruiser, Urban and Bike Path bikes. Every time you enter, Schwinn will reward your generosity by entering you to win as well. Stay tuned for Bike It FWD Fridays to see if you and a friend have won a new Schwinn.

"At Schwinn we proudly support May as National Bike Month, and our Bike It FWD campaign is another way to celebrate the joy that biking brings to individuals and families across the country," said Lori Peters, Director of Marketing, Schwinn Bicycles. "We hope that by giving bikes to our consumers we'll encourage them to celebrate May and get out and ride."

Even Olympian Summer Sanders, Brand Ambassador for Schwinn, is joining the excitement. "Chances are your first ticket to ride was on a Schwinn," she says. "We want you to get back to that original joy ride. Celebrate the month by biking it forward!"

Since 1956, May has been recognized as National Bike Month with each year seeing more and more participants in events across the country, as the number of Americans who ride bicycles is greater than all those who ski, golf and play tennis combined. A healthy and eco-friendly activity, bicycling can blast approximately 500 calories an hour, drastically reduce your carbon footprint and reduce traffic congestion.

For more information and to enter Schwinn's Bike It FWD campaign please visit www.Schwinnbikes.com or Schwinn on Facebook at www.facebook.com/rideschwinnbikes.

ABOUT SCHWINN
Founded in 1895, Schwinn, part of Dorel Industries (TSX: DII.B) (TSX: DII.A), is an American icon, building some of the best-known and best-loved bicycles of all time. Schwinn is the memory of first learning to ride as a child. It's the freedom of pedaling around the neighborhood before you were old enough to drive. It's watching your children go without training wheels for the first time. With a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to providing another century of innovation and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com. Be sure to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Ride Schwinn.