LOS ANGELES, May 25, 2011 (GLOBE NEWSWIRE) -- IGA (Independent Grocers Alliance) today announced that 131 IGA retail stores serving the western United States will be participating in a national cause marketing initiative to raise money for Wounded Warrior Project (WWP). During this national promotion — running from Memorial Day weekend (May 27) through Labor Day weekend (Sept. 5) — IGA will donate 10 cents from the sale of every specially marked case of IGA Brand Water to the Wounded Warrior Project, an organization whose mission is to honor and empower wounded servicemen and women.
IGA's WWP campaign provides a great way for individuals and communities to support those men and women who have put themselves in harms way to defend our country. In conjunction with this special WWP IGA Brand Water promotion, IGA retailers are planning store and community events for this summer that will recognize and honor these heroes. In addition to creating awareness about WWP, IGA hopes to raise over $100,000 for WWP as a result of the national campaign.
"We are pleased to partner with the Wounded Warrior Project and the communities our stores serve to raise much-needed funding to help wounded service members with everything from physical health and wellness, counseling, family aid, and job assistance — this is an important cause for our nation," said Terry Carr, Area Director of Western United States, IGA, Inc.
About IGA: IGA is the world's largest voluntary supermarket network with aggregate worldwide retail sales of more than $29 billion per year. The Alliance includes 5,000 Hometown Proud Supermarkets worldwide, supported by 36 distribution companies and more than 55 major manufacturers, vendors and suppliers known as IGA's Red Oval Family partners. IGA has operations in 46 of the United States and more than 40 countries, commonwealths and territories.
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About Wounded Warrior Project: The mission of the Wounded Warrior Project® (WWP) is to honor and empower wounded warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. To learn more about WWP, visit woundedwarriorproject.org.