Mercedes-Benz of Kansas City Launches Facebook Contest: Enter for a Chance to Win a Free Hot Air Balloon Ride in Kansas City

KANSAS CITY, MO--(Marketwire - Jun 30, 2011) - Mercedes-Benz of Kansas City launched a Facebook contest to promote its sponsorship for the second annual Midwest Balloon Fest July 8 - 10, 2011 at The Great Mall of the Great Plains. To enter for a chance to win one free hot-air balloon ride, go to http://www.facebook.com/MercedesBenzofKansasCity. Two winners will be selected to ride with a guest.

Robert Hellweg said Mercedes-Benz of Kansas City decided to incorporate social media marketing as part of their sponsorship to promote the event. "I like the concept of adding another opportunity to drive awareness and traffic to the Midwest Balloon Fest. This is a great way to get fans excited and increase our Facebook engagement."

The Midwest Balloon Fest is expected to attract approximately 75,000 spectators and will benefit a number of organizations including the U.S. Army Wounded Warrior Program, Olathe Hospice House, Olathe Christmas Tree Fund and Harvesters.

Purchase tickets at www.midwestballoonfest.org for just $8 and $10 at the gate. Children 12 and under enter for free. Bring five or more non-perishable food items to the event on Sunday and receive half price tickets. For more information visit www.midwestballoonfest.org, Facebook: http://www.facebook.com/GMBFest or Twitter @GMBFest http://www.facebook.com/GMBFest.

Soave Enterprises, a Detroit-based holding company, entered automotive retailing 15 years ago. Soave Automotive Group has grown to a dozen franchises in Kansas and Missouri. From the luxury brands of Mercedes-Benz, Jaguar, Land Rover, Range Rover, Saab, Maserati, Porsche, smart and a Pre-Owned department, featuring those and other luxury brands retailed by Aristocrat Motors and Mercedes-Benz of Kansas City, which offers Mercedes-Benz, Sprinter, smart and Airstream motor homes. This group's talented employees offer the one thing all customers deserve and expect: excellent customer service (http://www.aristocratmotors.com and http://www.mb-kc.com).