WELLESLEY, Mass., July 6, 2011 (GLOBE NEWSWIRE) -- Sokolove Law, a leading provider of legal services and the nation's most trusted mesothelioma law firm, today announced that Gabe Miller, General Counsel, will be speaking at two leading, legal industry events this month. Miller will present at the Annual Belli Society Seminar on July 8th in New York City, and also speak on a panel at the 2011 American Association of Justice (AAJ) Annual Convention.
Sokolove Law's objective for these events is to facilitate an open dialogue about the changing face of legal marketing online, including new tactical and ethical considerations, as well as the proliferation of social media. While many media headlines focus on online privacy issues associated with litigation, legal marketing professionals are increasingly using social networking as a way to build relationships with potential clients, educate them on their rights, and build a positive reputation.
"We have an opportunity to reinvent how people obtain legal services," explains Miller. "For example, many people diagnosed with mesothelioma are unaware that their disease might have been a result of corporate negligence from companies knowingly using asbestos products. While TV remains the primary channel used to educate these victims about their legal rights, the importance of social media has grown exponentially over the last several years. Individuals are increasingly using social media to educate themselves about legal issues and choose who to turn to for help – but the ethical guidelines and regulations haven't caught up with this new method of communication. Lawyers can and should harness the power of social networking, but they must do so in a manner that's compliant with the ethical rules."
At the Belli Society Seminar, Miller will present on "Social Media Marketing Without Losing Your License." The presentation will focus on the opportunities social media presents for the legal industry and guidelines attorneys must follow to comply with legal advertising regulations and other ethical rules.
At the AAJ Annual Convention, Miller will join a panel in the "Marketing Techniques" track to discuss "The Changing Face of Lawyer Marketing in the 21st Century." The panel will address the impact digital marketing is having on the legal profession, including the new opportunity, changing ethics, perception and communication, and overall pros and cons.
"Like any industry, social marketing isn't 'one size fits all' for the legal field," said Miller. "Legal advertising has strict guidelines and regulations, but social networking is creating new opportunities for attorneys to connect with potential clients. It's important that we, as an industry, discuss these new mediums so we can collectively help influence these new ethical guidelines so that we can continue to educate and help those in need."
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About Sokolove Law
Sokolove Law, LLC is the nation's largest marketer of legal services that help people obtain access to the civil justice system while ensuring they receive superior quality legal representation. With over 30 years of service, Sokolove Law has helped thousands of injured parties obtain the compensation they deserve from their legal claim such as mesothelioma, cerebral palsy, nursing home abuse, dangerous drugs, disability insurance denial, and medical malpractice cases. Sokolove Law is a national firm with 52 locations. For more information, contact PR@sokolovelaw.com.
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