Sporting News and Zumobi Launch New Sporting News Pro Baseball App for the HP TouchPad

SEATTLE, WA--(Marketwire - Jul 12, 2011) - Zumobi Inc., a mobile media publisher and Sporting News, today announced the launch of Sporting News Pro Baseball App for the HP TouchPad. The app launches as a featured app in the HP webOS App Catalog and includes new features specific to the TouchPad, allowing baseball fans everywhere to utilize the unique design elements of the webOS tablet to follow their favorite teams and stay in the game.

"We have worked with Zumobi for the past two years to publish six successful Sporting News apps on next generation smartphones," said Jeff Price, President and Publisher of Sporting News. "We had one of the first apps in the webOS App Catalog, and since then, Zumobi has helped us scale and reach new audiences on every device through their app network model, which now supports the HP TouchPad. We support our fans staying connected to their favorite sport on the device of their choice."

The Sporting News Pro Baseball App on HP TouchPad seamlessly integrates Sporting News content into an easy-to-navigate interface. TouchPad users can keep up with the latest news, scores, standings, stats and in-game action of all their favorite Major League teams as well as customize the app by adding favorite teams to a personalized scrollbar. Additionally, fans can view the Sporting News Twitter feed in-app, with aggregated content from teams across the National and American Leagues. The app takes advantage of the wide tablet screen and presents news, tweets and fantasy league information in horizontal streams, which the user can customize.

"Launching The Zumobi Network on the HP TouchPad demonstrates our commitment to provide our media partners with the ability to bring their content to multiple mobile platforms in order to extend their brand and reach additional audiences," said Ken Willner, CEO of Zumobi. "Constantly refreshed up-to-date content, user customization and a real-time Twitter feed have made the Sporting News Pro Baseball App extremely successful on the Palm OS, Android and iOS platforms. We have no doubt that the app will have the same success on the HP TouchPad, providing baseball fans with news and team updates right at their fingertips."

The Sporting News Pro Baseball App on HP TouchPad offers compelling sponsorship opportunities through Zumobi's Rich media, "app-within-an-app" advertising platform, BrandBlast. This primary network offering creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.

The Sporting News Pro Baseball App can be found in the HP webOS App Catalog and as part of The Zumobi Network. The Zumobi Network offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones and tablets.

About Sporting News

Celebrating its 125^th anniversary this year, Sporting News is a multi-media company catering to real sports fans. Its content is available through a bi-weekly publication, Sporting News Magazine; the world's first and only daily digital sports magazine, Sporting News Today; the online source for real-time, breaking sports news and information, SportingNews.com; the ultimate premium destination for fantasy content, tools and information, Sporting News Fantasy; a video and community-based website, Rowdy.com; and 11 annuals covering all major sports. Sporting News also serves as the national sales representative for CineSport, a leading video reach vehicle in the sports category. Sporting News is a division of American City Business Journals, Inc., publisher of 41 city business journals, SportsBusiness Journal, SportsBusiness Daily, NASCAR Illustrated and Inside Lacrosse.

About the Zumobi Network

Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like msnbc.com, MOTOR TREND News, the TODAY Show, Popsci.com, Sporting News Pro Football, Good Housekeeping @Home and more. For more information, please visit www.zumobi.com.

About HP TouchPad

HP TouchPad is part of a growing family of webOS devices designed to keep people better connected. ⁽¹⁾ With webOS, HP TouchPad users have a next-level multitasking experience, integrated access to their information with HP Synergy, the ability to find information on the device or the web using the Just Type feature, and unobtrusive notifications. ⁽²⁾ TouchPad is a productivity powerhouse that also offers access to the cloud and entertainment, including movies, TV shows, games, photos, books, magazines and premium audio playback with stereo speakers and Beats Audio™ technology. ⁽³⁾ More information about HP TouchPad is available at www.hp.com/touchpad.

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