Cisco Networking Innovation Delivers More Power Over Ethernet to Unparalleled Range of Enterprise Devices

SAN JOSE, CA--(Marketwire - Jul 18, 2011) - Furthering its leadership in networking, Cisco (NASDAQ: CSCO) today announced the industry's first 60-watt Power over Ethernet capability for one of the most widely deployed enterprise class switches in the industry, the Cisco® Catalyst® 4500E Switch. Powering communications and IT devices via Ethernet cables instead of a main electricity supply can reduce power consumption during times when devices are not being used. This can help lower the total cost of IT operations and contribute to organizational corporate sustainability targets.

Cisco Universal Power Over Ethernet (UPOE) can offer twice the power per port of products from competing switch vendors -- providing both power and network access to a greater range of devices through a single standard Ethernet cable.

Additionally, Cisco announced that Samsung zero client desktop virtualization devices and BT IP turrets have integrated Cisco UPOE technology into their devices to allow customers the immediate advantage of using their existing Cisco network to power these solutions.

Highlights:

Cisco UPOE expands the market for Power Over Ethernet (PoE):

• By using Cisco's new UPOE linecard and UPOE splitter, any device requiring up to 60-watt power can now be powered by Cisco's Catalyst 4500E Switches. This includes Cisco IP phones, personal telepresence systems, compact switches and wireless access points.
• Cisco has been a leader in delivering PoE since 2000 when it introduced 7-watt inline power over Ethernet for powering Cisco IP Phones. Now with UPOE, Cisco is again expanding the power of the network and is working with IEEE and many third-party device manufacturers to standardize UPOE in all of their next-generation, network-enabled devices.
• Today, Cisco has worked very closely with the following partners to integrate Cisco UPOE on their devices for easier deployment:
  • Samsung NC220, the industry's first integrated zero client display, which negates the need for a separate virtual desktop client and wall adapter for powering the desktop components.
  • BT's Netrix turret, used in financial trading room floors, can now derive its power from the same Ethernet cable that provides its connection to the Cisco-powered network.
• Also Cisco has tested many devices that can now, through a UPOE splitter, be powered by the Catalyst 4500E switches, including Oracle Sun Ray Clients, which are highly secure, easy to manage, lower power consumption thin client devices that are used for displaying server-hosted virtual desktops.

Utilizing the Network for Power Resiliency

• New lower-powered networked devices are becoming more popular among enterprises to save energy. According to a February 2010 report from Global Industry Analysts, the global thin client market is predicted to reach 14.36 million units in sales by 2015. These networked devices need resilient and efficient power.
• The Cisco Catalyst 4500E with Universal Power Over Ethernet provides this resiliency and high availability thanks to its hardware redundancy in power supplies and fans. Customers save money by consolidating backup power infrastructure into the wiring closet.
• Cisco Universal Power Over Ethernet can be combined with Cisco EnergyWise to extend the capability of energy administration and policy setting beyond the traditional PoE devices via simplified network and power cabling infrastructures. By simplifying network infrastructures and reducing power consumption, enterprises can lower the total cost of ownership of IT while improving corporate sustainability.

Specifications and Availability

• Cisco Universal Power Over Ethernet is available now with a new linecard on the Catalyst 4500E. Up to 120 UPOE ports can be supported in a single Catalyst 4500E chassis. Cisco Universal Power Over Ethernet utilizes standard Cat 5e or higher cabling and RJ45 connectors to enable an easier deployment of this solution within existing infrastructures.
• In September 2011, Cisco will ship a Universal Power Over Ethernet splitter, which will allow connections to additional third-party devices with a standard DC output.
• Cisco is also offering pretested, validated configurations for devices from Cisco and many partners to ease deployments. Published solution briefs for five vertical markets and popular enterprise applications with validated designs are available to help enable faster deployment.
• Cisco is offering free developer support to any networked endpoint device manufacturer who is interested in harnessing the benefits of UPOE in their future design specifications.

Supporting Quotes for Cisco UPOE:

Rob Soderbery, senior vice president, Ethernet Switching Technology Group, Cisco
"Cisco has a long history of driving new innovations in networking that help our customers transform how they work, live, play and learn. Cisco continues its networking innovation with UPOE, by doubling the power delivered over the Ethernet network cable. And when combined with EnergyWise, Cisco provides a powerful network that gives IT managers more control in the delivery of power to a wider range of networked devices to help them save energy across their enterprise."

Jeong Hwan Kim, senior vice president, Samsung Electronics
"Samsung is excited to introduce the industry's first virtual desktop monitor powered by Cisco UPOE. This solution delivers a green workspace, while reducing cost and complexity."

Wim Coekaerts, senior vice president of Linux and Virtualization Engineering, Oracle
"Oracle desktop virtualization products help customers securely access their applications from anywhere they work, whether it's a conference room, hospital room, clinical office or public kiosk, while minimizing cost and complexity. With Cisco UPOE technology, it is now easier than ever to deploy ultra low powered Sun Ray Client devices in nearly any setting without the clutter from power cords."

Andy Nicholson, president, Global Banking & Financial Markets, BT
"Cisco and British Telecom are working with our customers to deliver the next-generation trading floor architecture with leading security, availability, and manageability. Cisco UPOE is foundational to this architecture to provide resiliency to the trader desk."

Ed Mahon, vice president for Information Services and CIO, Kent State University
"We are exploring how to maximize our efficiencies in energy utilization, while minimizing the university's overall energy costs. Because of this, we are looking to deploy the new Cisco Unified Communications network powered by Cisco Universal Power Over Ethernet which will provide us with the most comprehensive support for the power requirements of the wide range of client devices we manage. The Cisco Catalyst 4500E Series offers scalability and brings value to our organization, as we can take advantage of the benefits of lower energy costs with Cisco EnergyWise. With this functionality, we can add high-bandwidth trunks where and when needed, and still meet our energy-reduction goals."

Neehar Pathare, AVP IT, Financial Technologies (India) Limited
"As a global leader in offering IP technology and domain expertise to create and operate technology-centric, next-generation financial markets for multi-asset class spanning across the pre-trade, trade and post-trade transaction lifecycle, Financial Technologies is looking forward to evaluating Cisco's Universal Power Over Ethernet solution to bring network power resiliency and comprehensive power management to our virtual desktop and trading floor deployments. This will also help us to power the new breed of video devices such as personal telepresence. Cisco's UPOE will enable an 'always-on' infrastructure for our organization."

Bryan Huang, vice president, Perfect World
"As one of China's leading Internet gaming developers and providers, Perfect World requires a high performance, highly secure, green and intelligent network to meet customer demand. We have standardized on Cisco Catalyst 4500E because it delivers on all these requirements. The workspace environment of Perfect World is experiencing tremendous growth in the number of PoE devices. Cisco Catalyst 4500 PoE+ technology provides compelling PoE+ port density and reliable network power. Moreover, the new Cisco UPOE technology on this platform will greatly simplify our virtual desktop and personal video conferencing deployments. Together with Cisco EnergyWise, UPOE can help us achieve our energy efficiency and green workspace goals."

Videos

http://www.youtube.com/watch?v=XoX27opJao4

http://www.youtube.com/watch?v=RASdhbNdFQU

Supporting Resources:

• Learn more: Cisco.com/go/upoe
• Blog: Cisco Universal Power Over Ethernet
• Download Cisco UPOE White Paper
• Watch Video Cisco UPOE: Universal, Resilient, Efficient
• Download Cisco UPOE At-A-Glance
• Download Solution Brief: Desktop Virtualization Solution with Samsung VDI Monitor
• Download Solution Brief: Trading Floor Solution with British Telecom

Tags / Keywords:
Cisco, Power Over Ethernet, switching, Catalyst, Energywise, Samsung, BT, POE, UPOE, PoE+, Catalyst 4500E, virtual desktops, IP turrets, Oracle Sun Ray Clients

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